For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on matching brands with musical artists to make popular songs that can be used in TikTok videos. The partnership brings together two of…Read More
The 2024 U.S. presidential election is heading into the home stretch and the BBC will be with it every step of the way. The U.K. public broadcaster plans to dedicate more airtime than ever before to the match-up between Vice President Kamala Harris and former President Donald Trump. Extra hours of programming and entirely new…Read More
Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton’s Alice in Wonderland and her latest hit, Descendants: The Rise of Red. Todd is an award-winning film and television producer. Her movies have grossed over $3 billion worldwide, including the critically acclaimed Memento, the Austin Powers trilogy, as well as Bad…Read More
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marc Speichert, chief commercial officer at Four Seasons Hotels & Resorts. Speichert shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles,…Read More
This week’s industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor Group AbelsonTaylor Group appointed Justin Zylberman as director of business development. Zylberman will lead the agency’s pitch development process, spearhead proactive prospecting, and support organic business growth efforts. Before joining AbelsonTaylor Group, Zylberman worked with…Read More
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now it wants to drive more loyalty among younger audiences through real-world activations, starting with college campuses. This weekend (Sept. 14) will see Bubble launch its “Face the Gameday” college…Read More
Dentsu Creative has added two new creative leaders across the U.S. in response to an expanding client portfolio. Ryan Paulson, who previously held creative leadership roles at BBH and McCann NY, will join the agency as chief creative officer in New York, and Vince Lim, former chief creative officer of Barbarian, will join as chief…Read More
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida station were on a plane when it was hit by another on an Atlanta runway. Let’s make the…Read More
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Read More
Symone Woolridge is leaving Milwaukee NBC affiliate WTMJ after a more than two years as anchor for TMJ4 News Today. “It’s not about how long you’ve been somewhere or how long you’ve known someone, it’s about how that person or place has made you feel,” said Woolridge. “Milwaukee and TMJ4 has made me feel so…Read More
