Business

Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.Read More

Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files.Read More

The results of Ipsos’ Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.Read More

OpenAI is broadening how it helps large organizations put artificial intelligence into real use. The company announced a new initiative, Frontier Alliances, teaming up with four major consulting firms, Boston Consulting Group (BCG), McKinsey & Company, Accenture, and Capgemini, to help enterprises move beyond pilot AI projects and embed intelligent systems deeply into business workflows. […]

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Sarcasm is an easy way to amplify feedback.

It has two hidden costs:

1. It reveals low status. People with power don’t need to use sarcasm to make a point. If you want to lead with status, using sarcasm undermines that goal.
2. It adds emotion where it’s not always needed. The emotion is an amplifier, but it often causes division and defensiveness.

If you have confidence in your standing and your idea, then sarcasm is simply getting in the way, because it undermines both.

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Brussels-based investor Syndicate One has hit a funding milestone with the €22 million first close of its second early-stage tech fund, underscoring a growing confidence in Belgium’s startup ecosystem. The new capital builds on the firm’s first fund, which closed at €6.5 million in late 2024, and will be deployed to support early-stage Belgian tech […]

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The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.Read More

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.Read More

Millions of folks are about to get snowed in. Stay safe.

Here’s a code for last year’s Thriving with AI course on Udemy. It’s free for the first 1,000 people. Sorry, we hit Udemy’s limit. That was quick. Here’s an unlimited 50% off for the Strategy course.

And I see that This is Marketing is currently half-price on Amazon.

Or you could build a snowman.

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It depends.

A freelancer, a brand, a musician–they’re here to serve. If people come to the restaurant for your famous marinara sauce, if new clients hire you to architect your signature style home or they want to dance to your top 40 hit, that’s what you’re here for.

Brands shouldn’t change their logo or their offerings when they get bored. They should do it when their accountant gets bored.

Unless…

Unless you’re an artist who doesn’t want to become a cover band of their former self.

Unless you use the frontier as fuel for creating more value in the long run.

Unless you’re no longer proud of what you used to do.

That hit is a gift from your former self. Like all gifts, you don’t have to accept it.

In addition to sunk costs, there are sunk benefits. Just because an asset belongs to you doesn’t mean you have to use it.

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