Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Read More
More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend. The platform cited internal data finding that 57% of its users tap the application’s search functionality, with 23% searching for something within 30 seconds of opening the…Read More
When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. “I knew gen AI had tremendous potential,” Taparia said during ADWEEK’s Brandweek conference…Read More
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform. First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the…Read More
Cole Mason, co-founder and CEO of creator marketing collaboration platform Pearpop, will introduce PAIR, an artificial intelligence-powered creator review platform for brands, at Brandweek in Phoenix on Wednesday. The goal of PAIR is to streamline the reviewing and vetting process brands go through while searching for ideal creators to work with, and Pearpop said its…Read More
Ford has partnered with celebrities including Sydney Sweeney, Bryan Cranston, and Angela Bassett, but its latest collaboration is with a mythical figure many people are desperate to catch a glimpse of: Sasquatch. The playful campaign by agency Wieden+Kennedy New York taps into a niche community: cryptid hunting enthusiasts. The car brand is sending people on…Read More
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization….Read More
Paramount Global implemented another round of major companywide layoffs Tuesday. In a memo to staff Tuesday morning, co-CEOs George Cheeks, Brian Robbins, and Chris McCarthy said the company would undergo “phase two” of its workforce reductions, and that by the end of the day, “90% of these reductions will be complete.” (THR) CBS Saturday Morning…Read More
People are ready to shop till they drop as inflation starts to ease, and more of that spending is being spurred by creators and social media influencers. This holiday season (which Adobe measures from between Nov. 1 to Dec. 31), U.S. online commerce sales are expected to reach $240.8 billion, an 8.4% growth compared to…Read More
Vice President Kamala Harris and former president Donald Trump will participate in separate town halls next month hosted by Univision, the network announced Tuesday. (WaPo) Journalist Enrique Acevedo will field audience questions from undecided Hispanic voters. Trump will be the first to take the stage Oct. 8 in Miami, followed by Harris’ event in Las…Read More
