What’s in the status bottle?
It’s often mislabeled. Sometimes the contents can make us ill, especially if we drink too much.
Status is easy to sell. But despite how often people buy the promise, it rarely delivers.
tozero launches Europe’s first industrial battery recycling plant
The Munich startup’s demo plant at Chemical Park Gendorf in Bavaria processes 1,500 tonnes of battery waste a year and produces 100 tonnes of high-purity lithium carbonate, at costs the company says are twice as competitive as conventional miners. A full-scale facility capable of 45,000 tonnes per year is planned for 2030. Europe has a […]
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Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos
This week’s notable ads came from brands including Aerie, KFC, Peroni, and more.Read More
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.Read More
OpenAI shelves erotic ChatGPT after staff, investors, & advisors revolt
OpenAI has shelved its plans to add an erotic “adult mode” to ChatGPT indefinitely, the Financial Times reported on Wednesday, capping a five-month saga in which the feature was announced with confidence, delayed twice, and ultimately abandoned after pushback from staff, advisors, and investors. The retreat is the third major product reversal for OpenAI in […]
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Blossom Health raises $20 million to put AI copilots alongside psychiatrists
Blossom Health, a New York-based telepsychiatry startup founded in 2024, has raised $20 million in combined seed and Series A funding to scale an AI-powered platform that pairs psychiatrists with clinical copilots and automated administrative support. The round was led by Headline, whose co-founder and managing partner Mathias Schilling is joining the company’s board. Village […]
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Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and ‘super creators.’Read More
AI amplifies whatever you feed it, including confusion
Most organizations are not failing at AI because of technology. They are failing because they do not know which data actually matters, and they are scaling that confusion faster than ever. At a time when investment continues to surge, the expectation is that more intelligence will naturally follow. Instead, many teams are finding themselves overwhelmed. […]
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Xero partners with Anthropic to put small business finances inside Claude
Xero, the New Zealand-founded accounting platform used by 4.6 million subscribers worldwide, announced on Wednesday a multi-year partnership with Anthropic that will embed Claude directly into its product and, more unusually, bring Xero’s financial data into Claude.ai itself. The deal means small business owners will be able to ask Claude questions about their cash flow, […]
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Advertisers Say OpenAI Is Extending Its Ad Pilot Beyond April
The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.Read More