Business

The brand will run a social campaign around the game instead.Read More

Gap makes a push into entertainment, hiring Pam Kaufman as its first chief entertainment officer.Read More

Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? In this article, you’ll discover how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals. Why Customer Experience Matters for Marketers Marketing generates […]

The post When Customers Create More Customers: Creating Superfans appeared first on Social Media Examiner.

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Pop culture is spiralling.

I had no idea what “mad magazine autostereogram, cutecore” meant, but it was enough for Midjourney to create this:

Older generations have always been left out of the codewords and trends of the makers of pop culture, but the gatekeepers and lack of shelf space kept pop, popular. There are only 40 songs in the Top 40, only a few hit network TV shows.

Three things have changed:

1. The long tail means that there’s room for more. Always. As many as 25% of all Spotify songs have only been listened to a few times. The average video on YouTube is seen once a day.
2. AI generation of art, music, video and writing means that the pace of creation is going to grow exponentially.
3. Memetic identities, genres and codewords are easier for AI to begin with than complex images. And so, new genres multiply, get exaggerated, evolve and morph into new genres. It’s genetic material, run amok.

The end result is that pop is not popular anymore. It may never be again. The center was a moment in time, but the edges are now everywhere.

We should plan accordingly.

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Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brandsRead More

The sportswear giant is sitting this one out following a buzzy 2025 comeback.Read More

The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.Read More

ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here.  […]Read More

Ayaz will be Disney’s first chief marketing and brand officer.Read More

Belgian cybersecurity startup Aikido Security has closed a $60 million Series B funding round at a $1 billion valuation, marking a rare unicorn milestone for a European security company and highlighting the accelerating interest in developer-centric security platforms. The round was led by DST Global, a tech-oriented investment firm with a track record of backing major technology companies, and included participation from PSG Equity, Notion Capital, and Singular. Founded in 2022, Aikido has reached a billion-dollar valuation in just three years, a pace few cybersecurity firms attain, and according to company sources, the fastest in Europe. The new capital will…

This story continues at The Next WebRead More