AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. (Digiday)Read More
Former Conservative cabinet minister Michael Gove was appointed editor of The Spectator following the purchase of the current affairs magazine by Sir Paul Marshall. (Press Gazette)Read More
A little more than one year ago, a young reporter named Anna Wolfe was the talk of Jackson, Miss., and of journalism for a series of stories that won her the coveted Pulitzer Prize. (ESPN)Read More
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold, the Association of National Advertisers cautioned in its new “Sustainability in Media Planning” report, adding that the ad industry–particularly digital ads–is a major contributor to those emissions. With Climate Week NYC taking place this week,…Read More
Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…Read More
…are still consequences.
We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them.
Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October…Read More
Following a five-fold growth since 2018, VC investment in Europe’s defence tech is set to hit a record year in 2024, as it’s on course to reach $1bn. According to a new Dealroom report, Europe is now at the heart of an investment surge, as governments turn to the defence tech sector to strengthen national security in response to escalating geopolitical instability. “As we face war on European soil for the first time in decades, the urgency to strengthen our security and build a modern defence software stack has never been greater,” said Jeannette zu Fürstenberg, managing director and head…
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Cue the “In Memoriam” music. It’s time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK’s Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it’s time for traditional…Read More
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. “After much reflection, I have made the difficult decision to leave OpenAI,” Murati wrote in a memo to staff, which she also shared on X. “There’s never an ideal…Read More
