Business

Nvidia has jumped up Interbrand’s Best Global Brands list.Read More

This year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.Read More

The commercial will mark Grubhub’s first national campaign since being acquired by Marc Lore’s Wonder Group in 2024.Read More

Plus, AI energy consumption and emerging global regulations on intellectual property.Read More

Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.Read More

A common mistake has terrifying consequences in a new film from Yahoo’s in-house creative lab.Read More

Uber Eats and Special U.S. keep their story alive, and that’s the real creative courage.Read More

A powerful metaphor from a long hike:

Every hiker is intimately aware of their backpack. They picked it out, choosing from dozens of options. They know which straps are loose and which are digging into their skin. They can tell you if it’s lopsided, and what is in each pocket.

And yet…

Even after days on the trail, they probably couldn’t tell you a thing about anyone else’s backpack. Except, perhaps, that everyone else has one.

That’s the first step toward empathy: Realizing that everyone else has a backpack, and that it’s different from yours.

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Cardi B stars in Bobbie campaign that wants to help parents feel better about their feeding choices, while raising awareness of the maternal mortality crisis.Read More

Walmart, Etsy, and Shopify are signing big deals with OpenAI.Read More