Business

Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency.Read More

Cushion aims to spotlight the company’s AI and CTV developments in light of a restructuring and merger turbulence.Read More

The move streamlines the holdco’s commerce media offering.Read More

Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings.Read More

Every year, on the first weekend of the year, it’s probably worth replacing the dried spices in your pantry. The best, freshest spices still taste like the spice that’s on the label, but they taste more like themselves.

That’s what successful brands and freelancers do as well. They relentlessly do the work to act more like themselves.

First, we have to figure out what we are, what we stand for, and what people expect.

Then we get a chance to be more like that.

Read More

By the time you get around to embracing the fashion of the moment, it’s almost certainly too late.

The leading edge is defined by the fact that most of us aren’t on it.

Read More

Five stars used to mean something. People still read reviews before buying software. They just don’t trust them the way they used to. And no, this isn’t about fake reviews or obvious scams. Those are easy to spot. The real problem is more uncomfortable. The review economy didn’t collapse. It slowly drifted away from its original purpose. User reviews began as authentic buyer guidance, but they’ve morphed into strategic assets for businesses. Scroll through any app store or e-commerce site: everything is “top-rated” and lavished with praise. If every product gleams with a 4.8/5 rating, those stars start to lose…

This story continues at The Next WebRead More

Lester Holt’s move away from the Nightly News desk led the way.Read More

Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected.Read More

An essential feature of every bottle is the neck. No neck, no bottle.

There are bottlenecks in every process, every project and every method. Something is limited. We can pretend that’s not the case and avoid the discussion. Or we can see it as an opportunity.

Successful organizations are good at embracing and working with their bottlenecks.

Read More