Business

Hotels.com’s new global campaign emphasizes that its name is refreshingly literal. Read More

In the ubiquitous age of artificial intelligence, the technology appears as if it is largely earmarked for optimizing the mechanics of work. Buzzwords like speed, automation, efficiency, and productivity often dominate conversations that are shaping the digital era. Today, AI’s capability has expanded into streamlining operations at an unprecedented scale, yet even this magnitude of […]

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Colleagues you care about are coming over for dinner. What should you make?

Some people don’t care if it’s delicious, as long as it’s interesting.

Some don’t need it to be interesting, but it needs to start on time.

Others define delicious differently than you do.

One couple doesn’t care at all about the effort you put into it.

A few don’t care if you’ve worked hard to create a spectacular meal, they’ll notice that the kitchen is a mess.

One person is really concerned that the food match their dietary needs.

And many are paying attention to the sustainability and cost of what you prepared.

Some are uncomfortable if you put in too much of effort.

The lesson is simple: empathy matters and empathy is hard. The more diverse the group’s interests, the more you’ll need to let them know in advance where you’re heading.

Get clear about what it’s for before you start doing the work.

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NVIDIA’s GTC 2026 opens in San Jose today with 30,000 attendees, a keynote at the SAP Center, and announcements that could reshape the next two years of AI infrastructure, from Vera Rubin deep-dives to an enterprise agent platform and a gigawatt deal with Mira Murati’s startup.  San Jose goes green every March. The city’s convention […]

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Uber’s St. Patrick’s Day campaign encourages people to “Irish exit” via its popular ride.Read More

ADWEEK rounds up the best spots from Hollywood’s big night.Read More

From Conan O’Brien’s jokes to big wins, here’s what you missed from the 98th Oscars.Read More

Mazda teams with Disney and AMPAS to make the CX-5 the star of five prestigious short films.Read More

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.Read More

The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.Read More