That’s the first question.
The second question is, “how do we make it work better?”
These two questions, patiently repeated, lead to incremental improvement and an understanding of reality.
The opposite approach is, “because I said so.”
Reality might not care what you want.
The judge overseeing the case against Patrick Egan, the man accused of a racially tinged assault against a Colorado Springs reporter, said Egan proposes “a significant community safety risk.” She refused to lower Egan’s bail and expressed concern about Egan’s willingness and ability to appear in court. Egan is accused of assaulting KKCO/KJCT reporter Ja’Ronn…Read More
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton’s loyalty program, and the successful “For the Stay” platform….Read More
The Children’s Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill 3, which was signed by Gov. Ron DeSantis in March, went into effect at the start of the new…Read More
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L’Oreal’s corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand…Read More
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash “Espresso.” The brand and the singer joined forces on the Dec. 31 debut of “Sabrina’s Brown Sugar…Read More
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing…Read More
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…Read More
Americans woke up on New Year’s Day to horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named Shamsud-Din…Read More
The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth printing, but they take a while. You can only get a deck from Porchlight.
This is Strategy was selected today as one of the 25 BEST NON-FICTION BOOKS OF THE YEAR. It’s a useful selection of books, and I’m delighted to be on it.
In more delicious news, the Strategy chocolate bar I created with Askinosie continues to delight and inspire. First, because it’s delicious (my friends at Zingerman’s said it was one of the best they’ve ever had). Second, because of the hard work Askinosie is persistently doing to change the brutal nature of the chocolate industry. And third, because it comes with a collectible trading card.
I had a ton of fun making these cards (which is a totally separate set of cards from the more functional deck I mentioned at the beginning of this post), sitting in my studio and dreaming up which people ought to be highlighted…
And it’s been delightful to hear from people who have discovered a card in their bar.
But the most delightful part is hearing from people I put on a card (I didn’t ask first). My hope, of course, is that I’d get lucky and a friend or colleague would randomly discover a card in a bar they purchased, but that hasn’t happened quite yet. Here’s what Acar sent me:
Everyone should have a daily blog, and now I’m coming to the conclusion that everyone should make a collectible deck, at least once. I make mine with Skylar at Shuffled Ink.
PS in case you missed it, yesterday’s post had an invite to Purple.space. Signups close in a few days.
