Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers
Netflix releases new metric for measuring ad tier.Read More
Turning Texas A&M Into a National Brand With CMO Ethan Braden
Why universities must think like modern brands.Read More
Landlords and tenants
Landlords collect rent, tenants pay it. Landlords own an asset that increases in value over time. Tenants have the freedom to move on.
If you’re building a business, it pays to own an asset. Your labor doesn’t scale well, and success can be exhausting.
It’s better to be Google than it is to be hoping for traffic from Google. And it’s better to own trust and attention than it is to have to borrow or lease it.
What do you own?
Do you own shelf space? A proprietary technology or machine? A significant reputation? A well-trafficked place online or off?
Is it possible to re-arrange your day to produce just a little more ownership each day?
If we’re busy paying rent, it’s often difficult to find the focus and resources to build an asset, and so the cycle persists.
If you’re not sure where you stand, you’re probably a tenant.
VML Global President Mel Edwards to Retire After More Than Three Decades in Advertising
VML global president Mel Edwards will retire in spring 2026 after more than three decades at WPP, closing a defining chapter in the network’s creative evolution as the agency continues its post-merger transformation under CEO Jon Cook.Read More
BRANDWEEK: Liquid Death’s Sales Secret Isn’t Comedy, It’s a Ruthless Media Strategy
Liquid Death’s challenge, like many CPGs, is connecting its media investment to store sales quickly. Read More
Spotify’s ‘Tunetorials’ Is a Sonic Leap in B2B Marketing
Spotify’s ‘Tunetorials’ campaign turns marketing into music and proves even business education can groove.Read More
AB InBev’s CMO on Building Megabrands and a Marketing ‘Justice League’
From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev.Read More
Lego’s Holiday Ad Diverts a Tween from His Phone to Play
Lego’s holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.Read More
Dynamo, One Year In, Doubles Revenue Expectations With YouTube-First Strategy
The media startup from Nicholas Carlson has bet on high-quality, creator-style video with sponsorship from enterprise brands.Read More
How HBO Floated Pennywise Into Reality for a Killer Marketing Campaign
IT: Welcome to Derry didn’t clown around with a worldwide red balloon stunt.Read More