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ADWEEK spoke to the actress about the new ‘Syd for Short’ campaign, which follows the polarizing but successful ‘Sydney Sweeney Has Great Jeans’Read More

Science Corporation, the BCI company founded by ex-Neuralink president Max Hodak, is preparing to place a pea-sized, 520-electrode sensor on a human brain’s surface during already-scheduled surgery. Yale neurosurgery chair Murat Günel will lead the programme; trials could begin in 2027. The company also has PRIMA, a retinal implant that restored vision in 38 patients […]

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YouTube will now automatically hold back advertisements during livestreams when its systems detect that chat engagement has peaked, a change that prioritises collective viewer experience over ad impressions in real time. The platform announced the feature on Monday alongside a suite of updates to its live-streaming tools, including personal ad-free windows for viewers who purchase […]

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Are you spending days trying to keep up with everything happening in your industry? Wondering how to make faster, better-informed decisions without drowning in research? In this article, you’ll discover how to use AI deep research to compress days of analysis into hours, which tools work best, and a proven framework for crafting prompts that […]

The post Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing appeared first on Social Media Examiner.

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• Pricing is an exchange of value. This for that.

  But price is also a story.

• When you have competition, your story doesn’t have to justify the absolute price, simply the difference between you and the next-best option.
• Price is based on value, not on the cost of production.
• Thanks to Baumol’s cost disease, productivity doesn’t always correlate with the price of labor.
• Luxury goods are worth more because they cost more. If you sell a luxury item, raise your price and then improve the story to make it a bargain.
• It’s better to explain your fair price once than to apologize for low quality over and over.
• Asking, “what’s your budget?” is lazy and selfish. Your job is to figure out what your client wants, what they’re afraid of, and what sort of story they are eager to buy.
• When everything else is equal, we always want the cheapest option. But everything else is rarely equal.
• When someone says, “that’s too expensive,” what they mean is that the story you’ve told them so far (and the reputation you’ve earned) doesn’t match the price you’re charging. You probably don’t need a lower price, but you might need to earn a better story.
• “It might not be for you,” is almost always part of “we make the best (for someone).”
• Bargains, sales and coupons are a sport and a narrative. They’re not just a discount, they create their own sort of value and expectation.
• Convenience is often underappreciated as a component of value.
• The customers you get because you are the cheapest are the first ones to leave when someone else is even cheaper.
• The problem with racing to the bottom is that you might win.
• The most resilient slogan you can earn is, “you’ll pay a bit more, but you’ll get more than you paid for.”

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Hiro is shutting down on 20 April and deleting all user data by 13 May. Founder Ethan Bloch previously sold Digit to Oportun for more than $200M. Terms of the deal were not disclosed. OpenAI, the San Francisco AI lab behind ChatGPT, has acquired Hiro Finance, an AI-powered personal finance planning startup, with founder Ethan […]

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The Lucid Gravity SUV runs Nuro’s autonomous driving system, powered by Nvidia Drive AGX Thor. A human safety operator sits behind the wheel. Uber has committed to buying at least 20,000 of these vehicles over the next six years. Uber and Nuro have begun employee test rides of a premium robotaxi service in San Francisco, […]

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The Finnish deep tech company, which operates the world’s largest autonomous airship fleet, has closed a Series A led by the NATO Innovation Fund, the Fund’s first investment in a Finnish company. Its airships can cover 30,000 square kilometres from a single base and have been tested in live NATO exercises. Kelluu, a Finnish deep […]

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Marie-Claire Barker will move into a performance and culture-focused role.Read More

Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.Read More