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Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook. On #GivingTuesday Dec. 1, Facebook will match up to $7 million in eligible donations made to nonprofits in the U.S. via the platform’s various tools, including fundraisers and donation stickers. The social network will also begin testing…Read More

It sounds like science fiction: giant solar power stations floating in space that beam down enormous amounts of energy to Earth. And for a long time, the concept – first developed by the Russian scientist, Konstantin Tsiolkovsky, in the 1920s – was mainly an inspiration for writers. A century later, however, scientists are making huge strides in turning the concept into reality. The European Space Agency has realized the potential of these efforts and is now looking to fund such projects, predicting that the first industrial resource we will get from space is “beamed power.” Climate change is the greatest…

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It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that–like linear networks–there are differences between the audiences that each one…Read More

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Innovative Men’s Mental Health PSA Isn’t Quite What It…Read More

Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.

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When I was a kid, my mom would have loved nothing more than for me to be a cheerleader. Outgoing, popular and trendy, but I marched to the beat of my own drum. I relished finding uncool things cool. And I had a desire to hide rather than put myself in front of 3,000 classmates….Read More

Be less difficult. I have had two performance reviews in my career where this was the dominant piece of critical feedback. I am a Black woman. I grew up in musical theater and became a marketer and a yoga teacher. My favorite activities growing up involved singing, acting, dancing and otherwise making people smile. Some…Read More

Some label us threatening. Others combative. Most of all, we get labeled as aggressive. I’ve been called all of the above, plus so much more. These are directed at women in leadership positions who do their jobs especially well. Over 85% of women in leadership I polled via Twitter said they had been called aggressive…Read More

What are the stigmas and limitations you’ve faced? Have you thought about how women have been negatively impacted by stereotypes? At some point in your career, you or a woman you work with may have been associated with being too something. I’m hoping that something can reframed as a positive. We’re collectively overcoming stereotypes, self-created…Read More

There is a certain stigma that comes with being an introvert, especially when culturally, you’re taught to not draw attention to yourself. But what happens when the way you behave culturally appears to conflict with the way you behave professionally? Growing up as an Asian American woman in a big family, I was taught to…Read More