Coca-Cola has launched an adventure-packed Christmas TV spot that tells the tale of a father who goes on a journey from England to the North Pole to deliver a letter to Santa from his daughter. The spot, created by Wieden+Kennedy London, has launched across 91 markets and marks the 100th year Coca-Cola has advertised during…Read More
I haven’t used regular old cable TV in years, and I’m pretty happy with that choice. But if there’s one thing I sometimes miss about it’s just being able to pick up the remote, flip through channels, and find something to watch without thinking about it. Netflix is considering bringing back that aspect of TV. As reported by Variety, the company began testing a ‘Netflix Direct‘ channel in France that offers curated content in a scheduled, TV-like manner. The test began rolling out November 5, and will roll out more widely in the country starting December. The company says it…
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Mint Mobile is working hard to distinguish itself as a brand for the people by letting the world in on one big secret: The average American only uses 6 GB of data a month, which means we’re paying for a whole lot of stuff that we don’t use. In perfectly awkward promotion introducing Mint’s unlimited…Read More
The year is coming to a close and it’s safe to say Elon Musk’s prediction that his company would field one million “robotaxis” by the end of 2020 isn’t going to come true. In fact, so far, Tesla’s managed to produce exactly zero self-driving vehicles. And we can probably call off the singularity too. GPT-3 has been impressive, but the closer machines get to aping human language the easier it is to see just how far away from us they really are. So where does that leave us, ultimately, when it comes to the future of AI? That depends on…
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German drug manufacturer Pfizer, in partnership with BioNTech, today announced its ongoing COVID-19 vaccine trials had reached a significant milestone in the form of a preliminary efficacy rate of 90%. This is good news, but based on what we know so far it’s far too early to start celebrating. Here’s what you need to know. Let’s begin with the news. Pfizer, in a press release, claims a 90% reduction in symptomatic COVID-19 cases among those who took the vaccine versus those who received a placebo. These are preliminary results as a part of the company’s phase three drug testing. During…
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Joe Biden may have won, but it was Twitter’s election. The social media company, which for many years let President Donald Trump post uninterrupted, has done an about-face this year. Amid the election aftermath, it intervened on the president’s tweets about voter fraud, mail-in ballot and baseless claims that he won the election. Now, the…Read More
Let the chicken sandwich wars recommence! After more than a year of testing, McDonald’s has finally settled on a revamped recipe for its Crispy Chicken Sandwich. Sometime next year, the new offering will roll out at the fast food chain’s U.S. restaurants, the company announced at an investor meeting this morning. “It will be simple,…Read More
And you thought the political ads were over. Not for Georgia. Unprecedented Senate runoff races have reopened the floodgates of political advertising and will potentially pump hundreds of millions of dollars into the state to reach voters who will likely decide the party that controls the Senate. The sums are hefty: It’s been a year…Read More
Netflix hasn’t been able to leverage in-person experiential to promote original content this year, but the streaming service found a creative way to virtually bring viewers into 20th-century America and Britain for two popular series. To launch The Queen’s Gambit and The Crown, Netflix teamed up with Brooklyn Museum for a virtual costume design exhibit…Read More
In a tight race, it is very difficult to predict a winner with confidence. The trouble in this election cycle is that most pollsters didn’t even predict that the race would be this tight. Regardless of the actual outcome of the election, one might say that the biggest losers in the 2016 and 2020 election…Read More
