2020 has been a year like no other, and around the world people have faced into a whole host of unprecedented challenges–not least the Covid-19 pandemic, which has claimed so many lives and kept so many separated from friends and family. In its latest campaign by BBH Singapore, vodka brand Absolut dares to imagine the…Read More
Facebook today announced a new feature called Drives. No, that’s not a ‘drive’ in the sense of yet another cloud storage service, but instead in the sense of “clothing drive” or “food drive.” It builds on the social network’s fundraising tools for emergencies and community causes, except this time it’s not so much about raising money as it is about donations of actual goods. The feature, which is launching in the US to start, will be available in the Community Help hub on the Facebook app. It can be accessed by typing ‘Community Help’ into Facebook‘s search bar, then clicking…
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Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand’s iconic polo pony logo from any surface to start it. The two companies said this marks the first time…Read More
As a follow-up to its powerful short film about the hypocritical racism of loving Black culture while marginalizing the Black community, Beats by Dre has kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages. “Flex That,” from creative agency Virtue Worldwide, is made up of a series of three…Read More
Gap is backing its “Dream the Future” campaign with a new TikTok challenge, #ShareTheGapDream. TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel and sharing a dream, feeling or wish they want to send out to the universe, in one word. Gap will donate $10 to Boys & Girls…Read More
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21. The social network said the goal of the campaign is to show that giving doesn’t cost a…Read More
Most kids can tell the difference between a present from the North Pole and a package from Amazon–but with Covid-19 cases on the rise again, parents are more likely to forego in-store shopping in favor of ordering gifts online this year. To offer the convenience of online shopping without compromising the magic of gift-giving, Amazon…Read More
LinkedIn shared a primer Monday on how the ads auction process works on its platform. Product lead Crystal Shi said in a blog post that the auction process occurs hundreds of million of times daily, each time a member visits the professional network. When an advertiser creates an ad, it also defines the target audience…Read More
Healthcare has been top of mind for American consumers throughout 2020, and a new player has just entered the field: online pharmacy services from Amazon. Amazon Pharmacy offers prescriptions with free two-day delivery and a savings benefit for customers paying without insurance. In a statement, TJ Parker, vice president of the service, said it “[brings]…Read More
The setup’s hilarious: Two park rangers hiding behind a tree pointing a camera at a bear in the distance so they can use facial recognition software to determine if they’ve actually found the infamous picnic-basket-snatching ursus known as Yogi. But this is no joke. Research groups across the world are turning to image recognition AI, the same kind used for human facial recognition and identification, to solve problems in the animal kingdom. Ranchers use facial recognition software to try and track down problems with their livestock – think of it like contact-tracing for cows. And biologists use it to identify…
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