Following months of departures and shakeups, AT&T-owned Xandr is now focused on bolstering its video offerings to capture the growing pool of ad dollars flowing into advanced TV. The focus on video, especially connected TV and data-driven linear advertising, comes as media companies at large restructure their businesses to grow their streaming offerings, and as…Read More
K-pop superstars BTS are set to release new album BE Nov. 20, and Messenger From Facebook, Instagram and TinyTAN teamed up on a custom chat experience for fans worldwide. The experience can be activated starting Wednesday on Messenger and Instagram Direct if the latter has been updated to the new messaging experience. Users of both…Read More
Astrophysicists have used AI to reconstruct the first complete family tree of the Milky Way — and discover perhaps the biggest collision in the galaxy’s history. The researchers unraveled these mysteries by analyzing the globular clusters that orbit our galaxy. These clusters can contain up to a million ancient stars. The Milky Way hosts over 150 of them, many of which were formed in smaller galaxies before merging to shape our own. “The main challenge of connecting the properties of globular clusters to the merger history of their host galaxy has always been that galaxy assembly is an extremely messy process, during…
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Plus, highlights from the Brandweek Sports Marketing Summit Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 3 Silly…Read More
On May 22, 2020, light from a titanic explosion deep in space reached Earth. The energy seen by astronomers told of the collision of a pair of neutron stars, creating a kilonova explosion. This event, releasing more energy in a half-second than our Sun will produce in 10 billion years, left a rare object behind in the debris. When astronomers examined the eruption, they found evidence of a magnetar — an ultradense neutron star, roughly the size of a city, housing a powerful magnetic field. I’m still going to need your insurance information… The discovery — the first time a…
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Apple announced today that it’s reducing its App Store commission to 15% for developers earning less than $1 million a year. The company has made this cut from the 30% commission is previously charged. The new announcement comes as a part of Apple‘s “App Store Small Business Program” initiative. Under this project, only developers whose apps cumulatively earn less than $1 million per year can qualify. If during a year, their apps cross the million-dollar mark, Apple will levy 30% rates till the year-end. If revenues fall below $1 million for a developer, they can apply for the program next…
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Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding on cost per click (CPC), and more. To learn how to set up LinkedIn […]
The post How to Use LinkedIn Text Ads: The Budget-Friendly Option appeared first on Social Media Examiner | Social Media Marketing.
Transport for Greater Manchester (TfGM) has announced the rollout of 20 ‘smart junctions’ across the city. They use sensors to detect the type of road user at junctions and allow different modes of transport to be given priority. Developed in collaboration with AI firm Vivacity Labs, the scheme aims to accommodate and promote the use of active travel modes such as cycling and walking, which have become an increased priority for UK cities in light of the Covid-19 pandemic. The project first went live earlier this year, but is now being scaled up to cover 20 junctions in Manchester by the…
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Yesterday, Transport for London announced plans for an escooter trial next year that will be the UK‘s biggest since it began exploring the mobility tech earlier this year. Let’s take a look at what’s going on. Thankfully, the roads of the English capital aren’t going to be immediately overrun by the two-wheeled electric ride-on scooters. It seems that TfL has seen what has happened in the rest of the country and is taking a slightly more considered approach. Here’s how it’s going to happen, at a glance: The first step is to find suitable escooter operators and complete the tender…
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From Twitter, Facebook, and Instagram to Tinder and Bumble, blue checkmarks have become a staple of social platforms. But they’ve long been missing from one particular service — SoundCloud. Well, that’s changing. In an announcement on its website, the music service revealed it’ll start displaying blue checkmarks next to the profiles of verified creators. “We’re doing this to help well-known artists stand out and maintain their authenticity, and to help listeners identify these artists more easily,” the company said. SoundCloud says it’s already verified a list of top-performing artists, including Billie Eilish, Wiz Khalifa, and Trippie Redd, but the procedure is…
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