Designers started the new decade full of optimism and energy, looking to push creative boundaries. It’s safe to say no one saw what was coming. The list of challenges facing brands, creatives and the world at large in 2020 have been innumerable; but they’ve also been shared. Collective social experiences have created moments of global…Read More
LinkedIn Wednesday introduced new data analytics tool LinkedIn Sales Insights with the goal of enabling sales organizations to tap into the professional network’s data pool, source new accounts and ensure that sellers spend time on the leads most likely to bear fruit. Real-time data from LinkedIn’s 722 million-plus members reflects the new normal of remote…Read More
Well, that depends on the brand. If you’re launching an intimate wine bar or an international travel app, then you may want to rethink your business model. But even in the midst of a global pandemic and a recession, some brands have decided to launch. The ones that have been successful with their launches have recognized the shift in supply and demand, focusing on providing essential goods or structuring their businesses in a digital-first model. “What COVID has done has been to accelerate trends that were already starting throughout the globe,” said Jonathan Goodman, COO of Polestar, a luxury electric…
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Any city that calls itself a “startup city” should provide a range of resources for startups to utilize. In metropolises around the world, local ecosystems are dedicating their resources to helping new businesses thrive, from small businesses to scale ups. Figuring out how your local government can help you — as well as where to start — can be daunting. We spoke with Bas Beekman, the Director of StartupAmsterdam, on how companies can tap into their city’s resources, from government grants and funds to networks and workspaces. 1. Seek out entrepreneurship organizations A startup city will undoubtedly have organizations that are dedicated…
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NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel. Building on a pilot partnership that started in the beginning of 2019, FreeWheel is now the lead ad decisioning technology across all of NBCU’s inventory through its new AutoScheduler…Read More
Business directory and crowdsourced review forum Yelp turned to the more than 21 million new reviews that were posted to its platform over the past year, as well as data on words and phrases that saw significant bumps in usage between 2019 and 2020, to craft its 2021 Trend Forecast. Yelp said in the introduction…Read More
In the summer of 1972, a world in the grip of the Cold War found its attention drawn to an unlikely face-off between the superpowers: the World Chess Championship match between Boris Spassky of the Soviet Union and America’s own Bobby Fischer. Over 21 games played in Reykjavik, Iceland, the cantankerous and unpredictable Fischer came…Read More
Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]
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Whether it’s diagnosing patients or driving cars, we want to know whether we can trust a person before assigning them a sensitive task. In the human world, we have different ways to establish and measure trustworthiness. In artificial intelligence, the establishment of trust is still developing. In the past years, deep learning has proven to be remarkably good at difficult tasks in computer vision, natural language processing, and other fields that were previously off-limits for computers. But we also have ample proof that placing blind trust in AI algorithms is a recipe for disaster: self-driving cars that miss lane dividers, melanoma detectors that look…
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After General Motors pulled its Holden brand from Australasia, public services that use its vehicles have had to find new fleets, including the New Zealand police service. The country, which is one of the more climate aware, says it has chosen its new fleet based on environmental factors. According to a recent announcement, the New Zealand police service will switch out its old Holdens for gasoline-powered Skoda Superb station wagons. The service will use two variants — a two-wheel drive version and four-wheel drive version. Critics will no doubt jump at the opportunity to point out that switching from gas vehicle…
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