Genius teamed up with Instagram on Lyric Reels, a series of 30-second Instagram Reels videos featuring artists discussing the lyrics of their newest hit songs and the stories behind them. The series kicks off Monday with Megan Thee Stallion discussing “Body,” and artists set to appear in future installments include 24kGoldn and Tate McRae. Lyric…Read More
Life on Twitter was not very different from real life in 2020, as the word “quarantine” was mentioned on the platform 1.6 million times, while mentions of “home” were up 143% year-over-year. Twitter shared its 2020 #ThisHappened year-end review Monday, and the social network shared some highlights with Adweek. K-pop superstars BTS were the most…Read More
Magazine publisher Time has seen a significant boost in paid subscribers for its title aimed at school-age students, Time for Kids. The youth-focused title has been published in elementary classrooms for 25 years, reaching millions of students. But with schools forced to close in March, cutting off its primary distribution route, the title went digital-only…Read More
The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES…Read More
Anyone who has gone to bed right after binging a video game knows how the experience can infiltrate and even shape your dreams. Microsoft has built much of its advertising around that idea lately, from the launch spot for its new consoles to its holiday ad about a family’s dreaming dog. But simply imagining dreams…Read More
This year, the holiday season carries some added sentiment, as December traditions evoke a sense of normalcy and mark the highly anticipated home stretch of 2020. Brands have been candid about the reality of the pandemic in their campaigns, while also embracing the unwavering beauty of the holidays. These are our picks for the best…Read More
During a time when in-store shopping is down and in-person activations are limited, outerwear brands such as Canada Goose have to create alternative experiential programs that still drum up excitement around products. The Toronto-based brand recently demonstrated a new way to try out its range of high-end winter jackets by launching its first virtual reality…Read More
Revlon announced today that the brand has a new chief marketing officer. Martine Williamson, who spent 14 years climbing through the ranks of the beauty brand’s marketing department between 2001 and 2015, is returning after a five-year absence to occupy its top slot. “Martine brings to Revlon decades of experience across the beauty industry and…Read More
The advent of coronavirus vaccines has reshuffled global markets. Travel stocks are staging long-awaited comebacks, and ‘stay-at-home’ faithfuls like Zoom and Amazon are struggling to maintain their share prices in a potential post-COVID world. But esports and gaming stocks seem impervious to the noise. HERO and ESPO, the market’s biggest gaming Exchange Traded Funds (ETFs), are now trading at record highs. Both stocks are up around 75% year-to-date, far beyond the tech-heavy NASDAQ 100 and the broader S&P 500 market indices. Unlike Moderna (which suddenly boomed once news of its successful trials broke), our gaming ETFs have practically surged non-stop…
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Here at SHIFT, we think electric cars are great — obviously. But we’ve got a particular soft spot for classic cars that have been converted to have electric drivetrains. Sadly, it’s complicated to bring a beloved vintage motor into the 21st century with batteries and electric motors. Though EV conversion specialist Zero Labs is looking to change it with its “classic electric platform.” Put simply, it’s a complete and ready-to-go electric car chassis, which only needs a body to be placed on top and the controls connecting up. According to Zero Labs, this platform can be used to replace the…
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