WPP outlined its plan to return to growth in an investor call today, outlining goals and strategies through 2025, including increased investments in commerce, experience and technology, further cost savings, and limited mergers and acquisitions. In terms of recovering from the impact of the pandemic, the industry’s largest holding company set a target of returning…Read More
In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight. But instead of throwing shade on Twitter, the brand has partnered with pop star Becky G to promote its Cluck Sandwich to…Read More
TikTok turned its year-end wrap-up attention to one of the most vital components of its platform: the music. The video creation platform released its first ever U.S. music report this week, Year on TikTok: Music 2020, writing in its introduction, “Music is TikTok’s universal language, each song representing a flourishing web of emotions, in-jokes and…Read More
Thirty-eight states and territories sued Google today for alleged antitrust violations stemming from the company’s dominance in the online search market, echoing a similar lawsuit filed by the U.S. Department of Justice in October. “Google, one of the largest companies in the world, has methodically undertaken actions to entrench and reinforce its general search services…Read More
Everything old is new again, as Twitter brought back its original retweet functionality this week. As part of its efforts to protect the U.S. presidential election, in October, the social network began showing users a prompt when they were about to retweet, encouraging them to quote tweet instead so that they could add their own…Read More
An AI system has helped control a US military aircraft for the first time ever, the Air Force announced on Wednesday. The ARTUµ algorithm flew alongside a pilot aboard a U-2 Dragon Lady spy plane during a test flight on December 15. The system took control of sensor employment and tactical navigation on the aircraft, while the pilot flew the plane. “Together, they flew a reconnaissance mission during a simulated missile strike,” the Air Force said in a statement. “ARTUµ’s primary responsibility was finding enemy launchers while the pilot was on the lookout for threatening aircraft, both sharing the U-2’s radar.” [Read: An AI…
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The Covid-19 pandemic has caused a boom in dog adoptions and while it may seem easy for most dogs to get a home, the process isn’t that simple for shelter dogs in the southern United States. Natural disasters and lenient spay-neuter practices have led to overcrowded shelters and high euthanization rates in the South. However,…Read More
Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to…Read More
Did you know that Twitter keeps track of the different accounts and keywords you search for? This allows you to quickly tap content in your search history if you want to search for it again. You also have the option to clear your recent search history whenever you want. Our guide will show you how…Read More
Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit. Unity said it powers 53% of the top 1,000 grossing mobile games, and its platform enables developers to create games across over 20 platforms,…Read More
