Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Here Are 2020’s Best Ads, Packed Into 3 Minutes This…Read More
A brand in space actually isn’t a new idea. Pizza Hut delivered a 6-inch pizza (topped with salami) to the International Space Station in 2001. Elon Musk famously blasted his Tesla roadster toward Mars in 2018. And, earlier this year, Est?e Lauder sent 10 bottles of its new skin serum to the International Space Station,…Read More
This article was originally published on .cult by Hélène Le Gascoin, Hayley Kuhl, and Emma Tracey. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original documentaries and share heaps of other untold developer stories from around the world. The average developer rates their happiness at 61 out of a potential 100 points, compared to the average OECD citizen who rates their happiness at 65. Hard to say if the comparison is fair, given the different data sets, but it suggests developers are not yet prioritizing their happiness. Of course, there are huge variations in how developers evaluate…
This story continues at The Next Web
2020 was a terrible year for too many people. So much trauma, dislocation and illness. Everyone has their own stories, and everyone suffered (unevenly and unfairly) from the extraordinary shifts in our lives.
And yet, seeds were planted. Five or ten or twenty years from now, people will remember projects that were started, connections that were established, realizations that occurred. Doors were opened, babies were born and changes were made.
Few people celebrate forest fires, but we’re all eager to walk through the sylvan glades that follow.
If you were kept from planting all the seeds you hoped to in 2020, that’s okay. Because the best time to plant more seeds is always right now. Or perhaps tomorrow.
I’ve benefited from countless lucky breaks through the years of this career, and many of them are the result of the people I’ve been fortunate enough to work with, listen to and teach.
To help create an institution of scale and impact, Akimbo the platform for learning that I’ve been talking about on this blog for years is now an independent B corp. In 2020, the leadership and coaches at Akimbo have shown up in ways that no one could have expected, and the tens of thousands of alumni are grateful for all of it.
Thank you to each of them, and to you. For caring and for leading.
Jingle bells, snow, and all that jazz. It’s the holiday season, which only means one thing: binge-watching. As we snuggle up on our trusty ol’ couch and fire up Netflix to drown out the voices of our beloved family, we’re yet again faced with a question that’s plagued us since the dawn of human existence: what the hell should I watch? Searching for the right content, the perfect piece of wondrous cinema for this exact occasion is a tricky endeavor, no matter how good Netflix’s recommendations have become. Also, the thing about recommendations is that we know they only scratch…
This story continues at The Next Web
This article was originally published by John Faulkner on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines. The VIP EV sales experience One thing Lucid Motors knows is its customer. They know this person has means, is accustomed to the finer things, and is not opposed to being recognized for their accomplishments. In other words, treated like a VIP. Lucid takes this to the Nth degree with the buying process for one of…
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The trafficking of counterfeit and illegal medicines is a growing global challenge, with many criminal organizations involved and huge amounts of cash changing hands. In our recent research, we propose a new method for testing and tracing illegal counterfeit medicines. The solution is nuclear. Counterfeit medicines are attractive to criminals. They have high-profit margins, with relatively low risks in terms of legal consequences. It is also quite easy to deceive consumers into believing that illegal products are genuine or convince them that they are buying an affordable and effective “alternative.” The situation is not expected to improve. In fact, Interpol…
This story continues at The Next Web
Uber appointed IPG agency R/GA as global social agency of record following a review. R/GA will be tasked with delivering data-driven, insight-led creative programs and community management across digital and social platforms for the Uber Rides and UberEats businesses globally. “Over the past year, we have focused our efforts on keeping our cities moving and…Read More
Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine. The future of plant-based food is now, according to industry experts, with marketers riding high on record-breaking sales during the Covid-19 crisis and planning to capitalize on the whetted consumer appetite for faux…Read More
French pharmaceutical giant Sanofi has appointed Omnicom Media Group as its global media agency of record, sources with knowledge of the account confirmed to Adweek. Omnicom Media Group will be responsible for all digital and traditional media buying and planning across Sanofi’s consumer healthcare and pharmaceutical brands outside the U.S. The media agency network will…Read More
