Over the summer, millions of people were enthralled by the Chicago Bulls documentary The Last Dance. The star of the show, Michael Jordan, was the one that wanted the ball. In two iconic moments–one in Cleveland and the other in Utah–it was Jordan who took the winning shot. In his storied career, Jordan missed plenty…Read More
Reddit’s 52 million daily active users (up 44% year-over-year) were busy in 2020. The community was responsible for 303.4 million posts (up 52.4% year-over-year), 2 billion comments (up 18.6%) and 49.2 billion upvotes (up 53.8%). The two most upvoted posts in 2020 were a photos in r/pics from Rick Astley of the singer riding a…Read More
Online dating was tricky enough for singles before the pandemic. And since March, dating apps have been experimenting with a variety of ways–from video chat features to virtual experiences to profile add-ons–to help members find romantic connections in an isolating and depressing year. Hinge’s latest effort to help streamline the dating journey for members involves…Read More
The current state of the health sector is in flux, possibly more than ever before, due to changing consumer needs and expectations, economic fluctuations, and digital innovation. While this technological disruption is enabling better treatment, earlier and more accurate diagnoses, and improvements to supply chain management, implementation rates are still slow and uneven. Worldwide, many outdated systems remain in place. An increasing global population also means it could become harder to reach everyone’s healthcare needs, leading to rising demand for on-demand healthcare and telehealth. Life expectancy is increasing while the demand from the geriatric demographic is simultaneously growing, adding to financial strain,…
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Shopping carts make the process of shopping at physical stores easier, and WhatsApp hopes its carts feature, introduced globally Tuesday, will do the same for online shoppers. WhatsApp said in a blog post Tuesday that when users are messaging businesses on its platform that offer multiple products, they can browse those businesses’ catalogs, select multiple…Read More
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mario Lopez’s Colonel Sanders Has ‘A Recipe for Seduction’ in…Read More
Spotify is expanding its popular year-end data feature to advertisers for the first time with a comprehensive look at the listening trends of the year broken down by audience. The streaming service’s 2020 Wrapped for Advertisers consists of an interactive microsite with data on various trends in popular content and device habits across 12 user…Read More
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric across linear and digital platforms, including live TV, DVR,…Read More
Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]
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These last months, I’ve been on an Apple Watch journey. While I’ve played with the wearable before, this is the first time I’ve ever actually owned one, and — as sad as this sounds — it’s actually changed my day-to-day life? I can’t believe I wrote that? God help me? Before we dive into that, I’ve got an announcement. Nay, a proclamation: every supermarket needs an Apple Watch app. This is the word, and the word is good. Let me explain. [Read: Why AI is the future of home security] I’ve written about it here, but because I wear my Apple Watch around…
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