It’s been quite a year for e.l.f. Cosmetics. The beauty brand maintained sales growth by remaining aggressive on both the marketing and product innovation fronts, even as a pandemic raged on, leading to struggles for the entire category. But to close out 2020, e.l.f. took a cue from its 2019 playbook, ending with “a big…Read More
The Messenger From Facebook desktop applications for MacOS and Windows, which debuted in April, are getting into the holiday spirit. Messenger said the apps will be upgraded with a host of new features specifically for desktop, including augmented reality effects, filters and immersive 360-degree backgrounds. New holiday sticker packs will be introduced, as well. Users…Read More
Google Photos is getting a new feature that gives your snaps a moving 3D makeover. The “Cinematics photos” will be added to the service’s Memories collection of your old images and videos. “Cinematic photos help you relive your memories in a way that feels more vivid and realistic — so you feel like you’re transported back to that moment,” Google Photos product manager Jamie Aspinall wrote in a Tuesday blog post. The feature uses machine learning to predict an image’s depth and create a 3D representation of the scene. It then animates the picture to produce a panning effect. [Read: Why AI is…
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Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. This includes a large-scale identifiability study that aims to establish a threshold of information publishers can access to personalize their websites to users of…Read More
Bitcoin broke $20,000 to set new all-time highs on Wednesday around three years after its previous price record. Almost on cue, the rally sent major cryptocurrency exchange Coinbase temporarily offline, turning profit-taking from the sudden 6% surge into a headache for traders. Bitcoin pumps when Winklevoss meditates? The new record highs sent Bitcoin to the top of Twitter’s trending topics as BTC fans rushed to hit publish on fire tweets they’ve been keeping for the occasion (who can blame them?). Indeed, the last time Bitcoin was worth this much was in December 2017. But after trading as low as $3,200…
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After successfully launching shows around Shazam and Lego, Fox is teaming up with yet another brand for a new series: Wild Cherry Pepsi. Fox and Pepsi have teamed to create Cherries Wild, a pop culture trivia game show in which contestants spin the reels on a three-story-tall slot machine in an effort to get all…Read More
TikTok began rolling out a new text-to-speech feature this week that will automatically convert text to a voiceover as users watch videos that have the feature enabled. Our guide will show you how to activate text-to-speech on your videos before posting them. Note: These screenshots were captured in the TikTok application on iOS. Step 1:…Read More
Mars Wrigley announced today that M&Ms will return to the Super Bowl in 2021 with a 30-second spot. The chocolate candy brand sat out the 2020 Super Bowl, but parent company Mars Wrigley has consistently advertised during the Super Bowl for over the past 10 years, alternating brands like Snickers and Skittles in addition to…Read More
Ryan Reynolds is back with another comedy ad for Aviation Gin brand in a spot that sees the star shamelessly plug his alcohol brand while pretending its not an ad for gin at all, but rather an ad for innocent kid-friendly juice. The spot, titled “Not a Gin Ad,” also sees the actor-turned-megamarketer discuss his…Read More
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. The European Union wants at least 30 million electric vehicles (EVs) on its roads by 2030, a draft report set to be published this week has revealed. According to the report, seen by Reuters, other ambitious measures to tackle EU greenhouse gas emissions – 25 percent of which come from the transport sector – are…
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