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Two mobile advertising firms are locked in a dispute, with Location Sciences alleging that Blis Global sold manipulated data to marketers. Data verification company Location Sciences claims that location tracking firm Blis manipulated data submitted to its verification platform, which was used in ad campaigns for brands including supermarket chain Aldi and Unilever, in order…Read More

When the pandemic forced Nascar to cancel its racing events in March, the association’s marketing team had to figure out an alternative way to ensure fans would still spend (now quarantined) Sundays with the brand, as they normally would via the track or TV. While racing was suspended between March 13 and May 17, Nascar…Read More

When the video assistant referee (VAR) arrived in the English Premier League football last year, there were high hopes that the system would erase incorrect decisions from games. The tech is used to review contentious decisions made by officials on the pitch. But many players, pundits, and coaches say the system is so slow and inconclusive that it’s causing more problems than it solves. It’s “clear and obvious” we need a serious discussion about VAR. Sure I’m not alone in feeling like they are falling out of love with the game in its current state. pic.twitter.com/5FGgLtqbHs — James Milner (@JamesMilner) November…

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Outdoor advertising doesn’t need to be flat and functional–it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates. The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff. The pop-up outdoor bar, which was…Read More

The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July. In a letter to fans on Dec. 14, owner Paul Dolan said Cleveland will find a new name to “better unify our community”…Read More

When the Emmy-winning actor Sterling K. Brown sits down for a socially distant visit with fellow celebrity and beloved pitchman Jeff Goldblum, their off-the-cuff conversation swings wildly from the Broadway production of “Death of a Salesman” to social justice issues to the Christmas tree hidden (“like Norman Bates’ mother”) in the Goldblum family basement. And…Read More

Decisions made by social platforms regarding election content drew the ire of people on both sides of the political spectrum, but a new report from Pew Research Center found that Republicans were far more likely to be critical. Pew surveyed 12,648 U.S. adults between Nov. 18 and 29, with respondents from its American Trends Panel…Read More

Coronavirus in Context is a weekly newsletter where we bring you facts that matter about the COVID-19 pandemic and the technology trying to stop its spread. You can subscribe here. Hola pandemic pals, I was thinking about Superman today. He was designed to be the ultimate hero. He’s strong, fast, smart, and full of empathy. He’s everything a kid could want in the super-est of superheroes. And that’s why it’s damn near impossible to tell a compelling story about him without invoking one of his two great weaknesses: kryptonite and loving humans. My favorite superhero stories are the ones where the heroes fight…

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Emily Graham has been named Omnicom’s chief equity and impact officer and svp of diversity and inclusion communications. She takes on responsibilities previously held by Tiffany R. Warren, who left her role as the holding company’s svp and chief diversity officer earlier this year to take on a similar position at Sony Music Group. Graham…Read More

LinkedIn officially debuted LinkedIn Product Pages Tuesday, providing a dedicated tab on company pages for companies to nurture conversations about and build brand affinity for their products. The professional network said it already has more than 10,000 LinkedIn Product Pages across the business-to-business software category, with plans to add more industries in 2021. LinkedIn pointed…Read More