What Marketing Spend—and Opportunity—Looks Like in 2021
For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard. Until, it all blows up–which will be soon. Let’s take a step back. First, Safari took out 30% of browser…Read More





