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As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its “Every Bit Earned” campaign: guided reflections. Rather than offering distraction through humor or “all in this together” sentiments, the Kentucky bourbon brand partnered with Jesse Israel, founder of mass meditation movement The Big…Read More

Did you know that Discord users can leave emoji reactions on messages? For instance, if someone shares something funny, other users can leave a laughing emoji reaction on the message. If you don’t want to see these emoji reactions on messages, our guide will show you how to turn this feature off. Note: These screenshots…Read More

While Inauguration Day went on as planned Wednesday despite the ongoing pandemic–and the insurrection at the U.S. Capitol just two weeks earlier–one tradition did have to be cast aside this year due to Covid-19: the inaugural balls. In their place, newly inaugurated President Joe Biden and Vice President Kamala Harris opted to open up the…Read More

The legendary Spanish singer Lola Flores died in 1995, but a brewery is using AI to bring her back to life. Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new ad campaign. The company pitches the commercial as a celebration of the diversity of Spanish accents. “Do you know why I was understood all over the world? “Because of my accent,” says Flores’ AI reincarnation. “And I’m not just referring to the way I talk…” The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and…

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Amazon CEO Jeff Bezos is not one to pass up a good deal–or leave anything to chance. In fact, former Amazon engineer Steve Yegge made headlines in 2011 when he said Bezos “makes ordinary control freaks look like stoned hippies.” And so it was perhaps no surprise in early January when Amazon announced its purchase…Read More

TLDR: The All-In-One Developer and Project Manager Exam Certification Prep Bundle features 10 courses for learning programming, app production, project management and more. Many might scoff at the one-man band, frantically playing a handful of instruments at once. But there’s a lot to be said for the self-contained solo artist that can do it all. With all the skills to create an idea, test that it works, then move that idea from the concept stage through to final production, there’s literally no project that ends up feeling too big or unmanageable.  So while all the training available in The All-in-One…

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Surprise! The mystery guest known only as #FlatMatthew in Doritos’ first teaser for its upcoming ad in Super Bowl 2021 is Matthew McConaughey. A 15-second spot from the Frito-Lay snack brand shows a mother and her two children hanging about the front yard when they notice what appears to be a dog with a kite…Read More

Electric vehicle maker Tesla is lauded for its no compromises approach to battery technology. It knows drivers want big range, coupled with fast and ample recharging facilities. When it comes to these features, it’s fair to say that Tesla has set the standard. But what exactly goes into its battery packs. What do they even look like? [Read: How Netflix shapes mainstream culture, explained by data] Thankfully, electric vehicle restomodders like to take Tesla battery packs apart, and cannibalize the parts to electrify other vehicles. There are a bunch of videos floating around the web showing Tesla batteries at certain…

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Alphabet’s moonshot idea of beaming internet connectivity from giant balloons is floating back down to earth. The Google parent company announced that it’s shutting down the Loon project because the business model is unsustainable. “The road to commercial viability has proven much longer and riskier than hoped,” said Astro Teller, who leads Alphabet’s experimental X lab, in a Thursday blog post. “So we’ve made the difficult decision to close down Loon.” The ambitious venture aimed to deliver affordable internet access to unconnected, remote, and underserved areas. [Read: How this company leveraged AI to become the Netflix of Finland] The balloons were equipped with directional…

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds and Mint Mobile Have Entered Politics In his…Read More