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Plus, Virginia’s consumer privacy law and what it means to marketers

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If you put the jelly on before the peanut butter, the sandwich will fail.

And if you try to spread the peanut butter on the plate and then add the bread, it will fail even worse.

Like so many things, the order is not optional.

And yet, we often do the least-scary or easiest parts first, regardless of what the order of operations tells us.

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It’s been brought to my attention that some people think you shouldn’t wave at the end of video calls. Those people are incorrect. Zapier was remote before it was cool/mandatory. We’ve been running on video calls for almost a decade, and we’re all big end-of-meeting wavers. I did a quick Slack poll (which was unnecessary because I already know that every call here ends with a lot of waving), and the group unanimously favors waving. I literally can’t remember the last time we all agreed on anything — it’s possible it’s never happened before. Here’s the definitive ruling for the entire internet,…

This story continues at The Next Web

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At its core, Twitter hasn’t changed all that much in the past few years. For the most part, people use it the same as they always have — a mostly public-facing ‘microblogging’ platform. But the company today unveiled highlighted multiple upcoming features that could significantly change the way people interact with one another on the platform, in many ways making it more versatile — and more like some of its competitors. The announcements came as part of Twitter’s ‘Analyst Day.’ here are some of the biggest ones. Communities Communities is essentially the Twitter version of Facebook Groups. It allows Twitter…

This story continues at The Next Web

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The Handmaid’s Tale had just begun filming its fourth season last March, when production on the series was shut down for six months due to the pandemic. And when the first three episodes of Season 4 debut April 28 on Hulu, Covid-19’s effects will continue to reverberate in the drama. “A ton of things had…Read More

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- nor animal-based. Which may have caused viewers to ask: If it’s not made from milk or grains or nuts, what exactly is that stuff? Short…Read More

While purpose-driven marketing isn’t a new term in our industry, it’s taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At…Read More

“All models are wrong, but some are useful.” This is a famous quote from 20th century statistical thinker, George E.P. Box. This might seem like a strange message- shouldn’t all the models we build be as correct as possible? However, as a data scientist myself, I see great wisdom in this statement. After all, businesses don’t buy AI for model accuracy, they buy it to drive business value. Many businesses are investing in AI today without fully realizing its potential to deliver business impact. It’s time to shift the conversation. The problem? Most groups embark on building their AI solution…

This story continues at The Next Web

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Tombras’ new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. “Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and…Read More

It may seem strange for an established agency to open a new office when its employees will still be working remotely, but with vaccine distribution well underway, The&Partnership decided the time was right to invest in future growth. The agency is opening a new Los Angeles office to work with a growing roster of West…Read More