King’s Hawaiian is partnering with food personality Guy Fieri for the next year, showcasing the baker’s products as an “essential part of every sandwich.” This is King’s first cross-media marketing effort with a celebrity spokesperson at the center. The 70-year-old brand hopes to generate awareness of its sliced bread, mini sub rolls, hamburger buns, hot…Read More
After George Floyd’s death last year, America faced a racial reckoning that resulted in brands making pledges to diversify management and the creators behind the products on their shelves. To elevate a new generation of diverse business owners, Lowe’s created its first virtual pitch program, Making It … With Lowe’s. The program offers diverse entrepreneurs…Read More
The GPT-3 text generator has proven adept at producing code, blogs, and, err, bigotry. But is the AI a good student? Education resource site EduRef has tried to find out — by testing the system’s essay-writing skills. The company hired a panel of professors to create writing prompts for essays on US history, research methods, creative writing, and law. They fed the prompts to GPT-3, and also gave them to a group of recent college graduates and undergrad students. The anonymized papers were then marked by the panel, to test whether AI can get better grades than human pupils. Some of the results could unnerve professors — and excite unscrupulous students.…
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When people hear the words “organic” and “sustainable” applied to items such as cleaning supplies and personal care products, there’s a tendency to assume that also means they’re both expensive and inferior in quality. Grove Collaborative, a company that delivers a range of natural household goods to customers’ doors, is working to change this perception….Read More
The Climate Science Information Center Facebook introduced last September in France, Germany, the U.K. and the U.S. is being expanded to more countries and fortified with more features. Facebook said in a Newsroom post Thursday that the Climate Science Information Center was rolled out to Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, the Netherlands, Nigeria,…Read More
Once upon a time, I bought myself a car. This was a strange time when I was wealthy on paper for a short period (about a year). It was a second-hand Jaguar, a metallic gray piece of art that rode like a dream… when it wasn’t in the shop. Not long after I bought it, I was driving with my two co-founders. The one sitting in the back was reading something, while the one in front and I were chatting. At one point, the one in the front said, “so how fast does it go?” I simply shrugged and told…
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2020 threw the marketing industry for a loop. Consumers began behaving in radically new ways, shaped by a pandemic and powerful social justice movements. If we had forgotten that change is the only constant – we never will again! As businesses find their feet, now is the moment to shift gears from adapting to accelerating. Enter Boost Couch Conference – an online event from TNW bringing together CMO’s and leaders from companies like Uber and Klarna to define tactics for maximizing your marketing ROI. Expanding on Re:Brand (one of the most popular tracks at TNW’s flagship event), Boost will cover…
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Did you know that Discord users can “pin” specific messages in individual channels to mark them as important? For instance, if a Discord server has certain rules for its users to follow, the server’s moderators may pin the message containing those rules so they can be easily referenced by anyone at any time. Our guide…Read More
Fans of the Showtime series Shameless have tuned in to watch the Gallagher family’s antics for more than a decade. Now, as the cable network airs the 11th and final season of the Chicago-based drama-comedy series, fans can also join the Gallagher group chat. Showtime has launched a text message-based campaign to celebrate Shameless’ final…Read More
Women’s lifestyle publisher SHE Media, owned by Penske Media Corporation, can now accept ads for cannabis-related paraphernalia, like cannabidiol oil and cannabis creams, across its own platforms and network of blogs. This opens up a growing source of revenue thanks to a partnership with software company Fyllo. “Cannabis advertising is highly regulated and an emerging…Read More
