While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. And the draw of this new role for Ukonwa was two-fold: not…Read More
Women’s History Month could use some inclusivity–and maybe a little vodka for all the progress we’ve yet to make. This March, Smirnoff is teaming up with actor and producer (and longtime brand partner) Laverne Cox on a campaign to broaden the scope of Women’s History Month by pairing fan engagement with tangible support for businesses…Read More
Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform. The social network said in the introduction to its report that there is a 73% correlation between cultural relevance and revenue, according…Read More
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting Jetta Bates Vasilatos, a strategist who’s worked with brands like L’Or?al and Unilever. Earlier in her career, Vasilatos had the opportunity to promote a documentary called The…Read More
Complex Media has some history in building diversified revenue streams. At Adweek’s Challenger Brands on Wednesday, CEO Rich Antoniello stressed the importance of building a differentiated brand, especially for publishers looking to diversify their revenue streams by incorporating ecommerce and events. That strategy has been paying off, as the company said that merchandising deals for…Read More
By default, the Clubhouse application may send you notifications related to trending chat rooms on the app. If you don’t want to receive these trending notifications, you have the ability to turn them off while leaving the rest of the app’s notifications turned on. Here’s how this is done. Note: These screenshots were captured in…Read More
Earlier this month, Facebook said it would “significantly” reduce the distribution of content from pages and profiles run by the Myanmar Military, or the Tatmadaw, due to spreading misinformation following the military coup that occurred in the country Feb. 1. Late Wednesday, the social network took things further. In an update to a previous Newsroom…Read More
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! It’s all too natural to go on the defensive when someone challenges you. You don’t even think about it, it’s so instinctive it feels like an integral part of the conversation. You’re challenged, so you defend. But is it really? I’ve started to force myself to bite my lip when someone says something I interpret as a…
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Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men’s daily lives. Top line The new campaign, “Zero Sugar, Zero Compromise,” is aimed at men in their 30s and 40s who are tired of settling. Depending on what TV show…Read More
Over in the US, General Motors has made its statement of intent, pledging to go electric and remove tail-pipe emissions from its light passenger vehicles by 2035. It looks like GM still has a way to go before we see its electric dreams realized on English-speaking shores. However, if we turn our gaze to China, GM is already helping to produce electric vehicles, and it turns out, the fruit of its labor is outselling Tesla, by a long way — last month at least. Let me introduce you to the Wuling Hong Guang Mini EV, the electric vehicle that’s stealing…
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