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As the digital ad industry is working through its existential identity crisis, Verizon Media is introducing an ad targeting offering that won’t require individual identifiers. Called Next-Gen Solutions, Verizon Media’s new targeting and measurement offerings are like contextual advertising on steroids. The new product uses content and real-time signals like weather and device type to…Read More

Bicycle sales skyrocketed in 2020 as consumers pedaled their way through lockdown, while some quick-service restaurants did brisk business over the past year by offering consumers moderately priced meals they didn’t have to cook for themselves. Why not mash up those two cultural trends for a somewhat wacky but real product giveaway? It’s not an…Read More

Seeking to attract more mainstream shoppers, Silk, the brand behind lines of oat, soy, cashew and almond milk products, has unveiled a new ad campaign meant to squash any concerns people might have about what actually goes into plant-based milk. “We are showing consumers that our main ingredients are grown, not made,” said Derek Neeley,…Read More

LONDON–Horse racing is a popular sport in the U.K., but like all live events, lockdown restrictions mean spectators have been banned from watching it in person. Ascot racecourse, in Berkshire, southern England, hosts a number of races including Royal Ascot, an event that dates back to the 1800s. For the first time in its history,…Read More

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. These Were the Most Effective Ads of 2020, According to…Read More

Are you stressed? Worried? Burnt out? Then I have a simple suggestion: pick up an instrument. Why? Well, because I believe learning guitar is the best thing you can do to soothe your gnashing brain. In this article, I’m going to tell you why that is — and how you can get some of this sweet action too. Hold on… what’s that? There’s an entire video about this topic? God, aren’t you lucky? If you’re that way inclined, go and watch it. If not, no worries — we’ve got everything you need below. Yep — you have to read “learning guitar…

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In 2020, the topic of allyship, defined as a supportive association with another person or group, rose in prominence. Brands and agencies have made pledges to address systemic racism and express their continued allyship during and beyond Black History Month. Beyond the Pledge series host Jai Tedeschi chats with Tony Effik, founder of Black and…Read More

France is one of the latest nations looking to offer a cash-for-clunkers incentive to get people out of their cars and onto more sustainable means of transport. The European nation is offering residents €2,500 ($2,975) to trade in their old emission spewing car, and get an electric bicycle. Yes, an electric bicycle. [Read more: The biggest tech trends of 2021, according to 3 founders] It’s not set in stone just yet, though. Earlier this week, lawmakers in France approved the measure in a preliminary vote. The French Federation of Bicycle Users claims that if France does go ahead with the…

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1. You want to work in tech, but not at our company At a startup, the first 20-30 employees are fundamental to the culture and success of the entire enterprise. A startup’s journey is saturated with challenges and difficulties and the thing that’s going to get us through it is purpose. If you don’t connect with our purpose, or you don’t feel it, that’s fine — but that probably means this isn’t the job for you. It’s easy to spot when this isn’t there, mainly because it’s so easy to spot when it is. Some people are just so excited…

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Do you notice that you’re dressed dramatically differently than everyone else at the event?

That you’re driving at a different pace than everyone else?

That your question at the end of the talk lasted four times longer than anyone else’s?

That your band’s new single is half the volume of everything else that’s being pitched to this program director?

That your code isn’t commented and everyone else’s is?

There’s absolutely nothing wrong with being different from the crowd. In fact, it might be the ideal path forward. The problem begins when you don’t see what’s not matching up.

The best way to transform the path is to see the path first.

History doesn’t always repeat itself, but it usually rhymes.

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