LONDON–Most people in the U.K. have cereal or toast for breakfast, unless they’re frying up a full English, crushing some avocado, or whipping up something fancy on the weekend. But McDonald’s, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social ad,…Read More
TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build “an authentic presence” on the platform that will resonate with TikTok’s community. The three-year initiative…Read More
Signet Jewelers, the parent of retail banners such as Jared and Zales, has acquired jewelry rental service Rocksbox for an undisclosed amount, it announced today. According to previous reports, Rocksbox had raised roughly $10 million since it was founded in 2012. Top line The purchase of the subscription service is a significant shift for the…Read More
Fairbanks, Alaska, which is located approximately 360 miles north of Anchorage, is home to the northernmost Denny’s in the world, as well as the northernmost Girl Scout troop and the northernmost Harley-Davidson outpost. Now it has another accolade: The northernmost Amazon air cargo hub. Top line According to a blog post, Amazon began operations at…Read More
Facebook said it saw over 20 million “Happy Ramadan” posts and comments on Facebook last year, and video calls on WhatsApp spiked on the first day of Eid. With this year’s Ramadan starting next Monday (April 12), the social network kicked of several #MonthofGood initiatives. Throughout the holiday, Facebook will collaborate with communities, creators, nongovernmental…Read More
Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation…Read More
British energy drink brand Lucozade plans to invest 10 million pounds ($13.8 million) to grow its brand positioning and is unveiling a new campaign entitled “It’s On.” Created by Adam&EveDDB alongside the brand’s in-house team, the multimedia campaign will aim to reach 97% of the U.K. population by the end of this year. “‘It’s On”…Read More
Dick’s Sporting Goods is opening a slew of new retail concepts this month, including a new store called Dick’s House of Sport and new Warehouse Sale locations offering discounted apparel and footwear. Top line Dick’s House of Sport will include “multi-sport experiences,” featuring a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a…Read More
Hulu is getting a brand facelift. This week, the streaming service, which has grown to 39.4 million subscribers this year, is rolling out a new brand design, along with a major creative campaign in an effort to grow its U.S. footprint as it faces steep competition from newer streaming competitors like HBO Max and Paramount+….Read More
For Arancha Cordero, curiosity has run through her veins from a very young age. Growing up in a small rural town in the South of Spain, Arancha would learn new languages as an “excuse” to leave for the summer and explore the world. What she found was the value and thrill of discovery. This curious…Read More
