How British Retailers’ War Over a Caterpillar Cake Became Marketing Gold

If you’ve ever attended a birthday or office party in Britain, here’s a staple you are likely to have experienced–the long, thin caterpillar-shaped chocolate sponge cake quickly bought from the local supermarket. Marks & Spencer, the icon of British retail better known as M&S, claims intellectual property rights to the ubiquitous cake, which it has…Read More