Roku may be connected TV’s biggest platform, but there’s still work to do to convince marketers to move their ad dollars from linear to the OTT service. “We’re helping brands understand that you can and should move spend,” Alison Levin, Roku’s vp global ad revenue and marketing solutions told Adweek’s Convergent TV Summit. “And this…Read More
Bleacher Report’s B/R Gridiron will debut two livestreams covering the National Football League Draft, both of which will be presented by Rocket Mortgage. Both shows will be available via the B/R application and the B/R Gridiron Twitter and YouTube channels. B/R Gridiron Draft Night Presented by Rocket Mortgage will start at the same time as…Read More
As Droga5’s longtime global strategy lead departs, the Accenture agency is elevating the longest-serving member of his team. Droga5 New York has promoted Harry Rom?n-Torres to chief brand strategy officer from his prior role as head of strategy. The move comes as global CSO Jonny Bauer leaves Droga5 for a role at global investment firm…Read More
Media buying has changed greatly over the years, and that change has accelerated with the rapid emergence of streaming, connected and video on demand services, making the job of media buyers more difficult. During Adweek’s virtual Convergent TV summit, Adweek’s convergent TV reporter, Mollie Cahillane, spoke to three top media professionals about how the media…Read More
While there may be a light at the end of the pandemic tunnel, thanking healthcare heroes never goes out of season at Chipotle. The fast casual chain will give away 250,000 burritos to healthcare heroes starting Thursday (April 29) at 10 a.m. EST, and medical professionals can claim their grub here. Chipotle also created a…Read More
While many businesses have had an uncertain and tumultuous year, audiobooks have grown increasingly vital. Once a niche market, the industry has grown at a surprising pace, with audiobooks sometimes even outselling print copies. As digital copies opened up a global market of people ready to hear new stories, audiobook publishers got increasingly creative and…Read More
As cities like New York loosen restrictions on bars and restaurants–reducing the number of consumers stockpiling whiskey, vodka and gin–liquor sales are starting to wane accordingly. Amid the broader reopening, upstart alcohol brand De-Nada Tequila has used the opportunity to push a word-of-mouth marketing plan during its expansion across New York and other cities this…Read More
The National Football League Draft kicks off Thursday night (April 29), and Fox Sports is ready to party. The Fox Sports Draft Watch Party begins at 7:30 p.m. EST Thursday across the programmer’s digital and social platforms, including Facebook, the new Fox Sports App, FoxSports.com, Instagram (highlights), Twitter and YouTube. The event will be hosted…Read More
If you’re in the market for a new set of hi-fi speakers or studio monitors, you might have come across the term ‘waveguide’ before. You might’ve seen a photo or illustration in marketing materials pointing to a fancy trim ring or horn-looking-thing around a speaker’s tweeter, as in the header image above. Sometimes a waveguide is even directly integrated into the speaker’s cabinet design itself. This is more than just an aesthetic frivolity. You might’ve used your big brain to surmise that a waveguide has something to do with ‘guiding’ the sound ‘waves.’ If so, congratulations — you’re a smarty pants.…
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The UK government is retooling a National Health Service app as a vaccine passport for international travel, Transport Secretary Grant Shapps announced this morning. The app will provide proof that people have been vaccinated or received a negative test for the virus. Shapps told Sky News that the system is already being developed: In terms of vaccine certification, I can confirm we are working on an NHS application — actually it will be the NHS app that is used for people when they book appointments with the NHS and so on — to be able to show you’ve had a vaccine or…
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