Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
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Kraft Heinz has named Dentsu McGarryBowen as the agency to handle the advertising of its British household classic Heinz Beanz brand. The appointment will see the agency both brand build and grow the range through the “Beanz Liberation” initiative in the U.K., beginning in September. “They have the same passion and love for our Beanz…Read More
Facebook is notorious for generating creepily personal ads from reams of user data, but most people don’t understand how the system works. Now, an attack ad campaign by Signal has shone some light on the opaque surveillance dragnet. The privacy-focused messaging app tried to buy “multi-variant targeted” ads on Instagram to show what parent company Facebook knows about its users. The campaign aimed to expose how Facebook’s array of services harvest user information to personalize ads. Advertisers can use the enormous range of data points to target audiences based on their location, age, demographics, interests, and behavior. [Read: 3 new technologies ecommerce…
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The audio streamer Audacy made its first appearance at the virtual NewFronts today, making the case that audio creates an intimate bond with listeners, something marketers can capitalize on with campaigns they can buy across the company’s vast network of radio stations, podcasts, website and events. “People are more receptive to receiving a message from…Read More
As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of…Read More
In advance of Mother’s Day this coming Sunday, running shoe brand Saucony today launched a new spot celebrating motherhood as “the marathon that never ends.” The 45-second spot features actresses who are mothers, often accompanied by children, and was filmed last month in Erie, Colo. With the exception of one scene toward the end, these…Read More
Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created “Speech to Street,” which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year’s Snapchat Creative Council…Read More
To promote the new weekly family menu “The Wednesdeal” in France, Burger King created a series of ads–one for each day of the week–to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It’s in conjunction…Read More
As international travel slowly becomes reality again, Switzerland’s tourist board released a short film featuring double Oscar winner Robert DeNiro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe. Created by Swiss agency Wirz BBDO and directed by Martin Werner in both the Swiss…Read More
New South Wales Transport Minister Andrew Constance declared his support of the EV transition, stating that the Australian government should provide bigger incentives, the Sydney Morning Herald reports. The minister proposed several measures, including subsidizing car parks with charging stations, waiving stamp duty, and giving access to transit lanes for drivers of electric cars. Credit: James AlcockTransport Minister Andrew Constance says that NSW should subsidize electric vehicles. He also added that the government needs to pick a “drop dead” date for the ban on petrol and diesel vehicle sales. While Treasurer Dominic Perrottet has declared his intention to impose EV road tax in Victoria…
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