Advertising and marketing professionals around the world are honoring the memory of Miguel ?ngel Furones, chairman of Publicis Iberia, following his passing at the age of 71. The former chief creative officer of Leo Burnett Worldwide, a network of 96 advertising agencies in 94 countries, Furones played a wide variety of roles in the Spanish…Read More
Why did Hyundai decide to launch a major, star-studded integrated ad campaign in May rather than during the 2021 Super Bowl? The answer is delivered by Hyundai in perhaps its most expensive and sprawling integrated media marketing campaign for the 2022 Tucson: “Questions.” According to Angela Zepeda, CMO, Hyundai Motor America, the brand is questioning…Read More
Automotive maker Mercedes-Benz has begun a “comprehensive” review of its global marketing and communications as it merges the two areas to create better global brand consistency. The company will reorganize the marketing and communication activities, which will be headed by Bettina Fetzer, vice president of global marketing at Mercedes-Benz AG, while J?rg Howe will move…Read More
Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A friend of mine is filled with ideas, and every time I meet him, he’s always got a crazy new pitch. I love those conversations because his passion and out-of-the-box thinking always make me eager to discuss it and think about how it could be done. He recently told me I’m one of the few people who’s…
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If bacon makes you dance, a TikTok challenge that kicked off Thursday from burger chain Red Robin may get your feet moving. Red Robin is marking International Dance Day Thursday (April 29) with a Bacon Dance TikTok challenge promoting its Bacon Bash menu items and featuring actor, choreographer, dancer and singer Derek Hough. TikTok users…Read More
Digital marketing agency Feed, which works with brands such as Gumtree, The Hoxton, Ancestry and eBay, has named Alicja Lloyd as its global chief executive, taking over from Matt Lynch, who will become executive chair of the business. Lloyd, promoted from deputy CEO, will run the international business, which has locations in London, San Francisco,…Read More
TLDR: The Ocushield Anti-Blue Light Glasses protect your eyes from the harmful effects of blue light-emitting devices that can lead to headaches, eye strain, fatigue, and unrestful sleep. Studies — and the resulting news reports that cover them — are filled with findings that often grab your attention. Then there are those study results that should scare the living bejeezus out of you. Like that your smartphone is covered in 10 times more bacteria than a public restroom. Or that making toilet paper kills 27,000 trees a day. Or how about this — during the height of the pandemic, the…
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As more people receive the Covid-19 vaccine, searches on Pinterest are beginning to reflect thoughts of a post-pandemic life. Pinterest said that while searches for topics including baking, home organization and mindfulness reached all-time highs during the thick of the pandemic, the needle is now moving toward topics like outfits and vacations, although searches for…Read More
Netflix has much garbage on it that I often spend more time searching for shows than actually watching them. Nowadays, I frequently give up hunting and do something more productive instead, like reading or collecting lint from my belly button. But doomscrolling through Netflix’s catalog is no longer the only way to find those rare nuggets of gold. After years of testing, the streaming behemoth has finally launched a shuffle button that lets an algorithm do the digging instead. Imaginatively named “Play Something,” the feature recommends shows based on your viewing history. Click the button and Netflix will play a series or…
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Snap is redesigning its camera to better reflect the diversity of its user base. It’s an early, but important step for the company, which insists that it needs to enact design-level change to build a more inclusive app. Racial bias in photography is not a new issue. In the past, companies like Google and Hewlett-Packard…Read More
