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Lyft is partnering with DoubleVerify for ad verification across its platforms.Read More

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.Read More

But not every brand should be on the platform, warn experts.Read More

One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day.Read More

R/GA promotes Melissa Jackson Parsey to global chief strategy officer.Read More

Marketers can ask AI agents to “build a campaign to drive awareness for a new product line among high-value customers.”Read More

The retailer is working with LiveRamp to create custom audiences.Read More

A small town in Finland is about to ditch fossil fuels in its heating network thanks to a sand-filled energy storage tank the size of a house. Finnish startup Polar Night Energy recently turned on the so-called sand battery in the municipality of Pornainen, an hour north of Helsinki.  The machine, which uses dirt to store excess renewable energy as heat, will warm the homes and businesses in the town of 5,000 people. It is expected to replace natural gas and oil in Pornainen’s district heating network entirely, slashing emissions by an estimated 70%.   “This project is a powerful example…

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Fox News was the only network to see a decline across either daypart, but still led its cable rivals.Read More

Madwell, the indie agency that shuttered in April after its financial strain worsened following a fallout between its cofounders, told some vendors that it may not be able to fulfill outstanding payments.Read More