PubMatic Launches AI Sports Ad Marketplace for Live Streaming
PubMatic is rolling out an AI-enabled marketplace that allows brands to buy premium live sports inventory across CTV publishers.Read More
Forecasters See Tough Times Ahead for X’s Ad Business
Indeed, advertising may not play a big role in the platform’s future strategy.Read More
Criteo and Mirakl Team up to Make It Easier for Small, Third-Party Sellers to Buy Retail Media Ads
The two companies are piloting a marketplace integration for retailers.Read More
Nearly Half of Meta Creator Ads Ignore Key Best Practices
Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.Read More
Meat Snack Brand Yumbo Drops a Cheeky Satire as Its Launch Ad
The work, filmed mockumentary-style, comes from recently named AOR Havas Chicago.Read More
View the Pitch Deck Tracksuit Used to Raise $25M, Making Brand Tracking Affordable With AI
Tracksuit operates on a subscription model of $19,000 annually.Read More
Publicis Upgrades 2025 Guidance Following Mars and Paramount Wins
Publicis Groupe has posted another prosperous quarter.Read More
Craig McKee Joins KNXV in Phoenix as Anchor
McKee comes from Scripps WCPO in CincinnatiRead More
News Director Art Holliday Leaving KSDK After 46 Years
He was named news director in 2021Read More
HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.Read More