Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. Plus,…Read More
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting…Read More
After around three decades at the company, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company’s chief revenue and strategy officer, made the announcement on Friday in a note to staff, saying it was the ad sales chief’s choice to leave. “I have news to share that may come as a surprise to…Read More
To the average eye, extended reality is starting to look bleak. The metaverse has bombed, the Apple Vision Pro has flopped, and Sony has all but abandoned the PSVR. Sadly for Mark Zuckerberg, consumers rarely want to strap computers to their faces. But there is one place where business is booming: the military. XR has diffused across the armed forces since 2021, when Microsoft signed a contract with the US Army worth up to $21.9bn (€19.6bn). Under the deal, the tech giant would develop training programmes for HoloLens-based headsets. Despite a shaky start — literally, for the nauseated soldiers —…
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Gut New York’s first campaign for Heinz was a messy one–in a good way. Kraft Heinz in-house agency The Kitchen also provided support for “Heinz Smiles,” consisting of three ads in which fans of Heinz Tomato Ketchup smear the product all over their faces with huge smiles to show just how much they love the…Read More
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,…Read More
AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue to report directly to Frank Ginsberg, founder and CEO. Allen & Gerritsen Jeff Marois is joining…Read More
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. “Unstoppable Dreams,” created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna – who…Read More
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding “a highly politicized discussion” on its DEI commitments. The communication said Toyota would refocus…Read More
Happy Friday to all who celebrate! In this week’s news I didn’t write up for one reason or another, we see a couple of political stories where a local journalist asks the hard questions and a longtime Tampa journalist dies after a battle with Parkinson’s. Let’s do the thing: Will Jones, a reporter with Michigan’s…Read More
