Blog

Publishers are starting to see referral traffic from artificial intelligence search engine Perplexity, according to data from three sources. (ADWEEK)Read More

The period from July through the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. (TVNewser)Read More

Seven years since its launch, newsletter platform Substack has consolidated its dominance of the independent news business. Now, it’s trying to position itself as something more: a central platform for paying creators of all kinds, untethered to the news cycle and beyond the tough-to-monetize medium of text. (Semafor)Read More

On Friday, CNN released a short-form documentary (a “Flash Doc” in its parlance) called The Masculinity Campaign as an exclusive for CNN digital subscribers–the first of what is expected to be a regular cadence of exclusive video content for paying CNN users. (THR)Read More

Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…Read More

Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…Read More

The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of…Read More

Hi, this is Ryan Joe, ADWEEK’s editor in chief. I’m thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she’ll have direct oversight over our agencies, brands, and creative teams, and she’ll also help shape and coordinate our aggressive coverage across the entire ad industry. Many…Read More

Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed.

It’s the little dents that are a dilemma.

But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.”

Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency. And living with dents is a way to focus on what really matters, not on what can be fixed.

Read More

This is the story of every new software innovation, and in fact, just about everything engineers have ever created.

The first Wright Bros. plane just barely flew.

The first version of VisiCalc was just barely useful.

The earliest bridges were shaky, unreliable and made of vines.

The secret of successful product development isn’t an innovation that bursts forth as a polished and finished product. Instead, it’s sticking with something that is almost useless, nurturing and sharing and improving until we can’t imagine living without it.

[Worth noting that we do the same thing when we learn to walk or to speak a new language–or even visit a new community.]

Read More