Green Bay Meteorologist Lauren Larsen Moving to Milwaukee
She’ll be the weekend meteorologist at Scripps sister station WTMJ in MilwaukeeRead More
Spotify Wants Fans to ‘Read Like They Listen’ as It Hypes Audiobooks
Spotify campaign promotes its audiobook collection and likens the discovery of a new book to the unique pleasure of finding a music artist or song.Read More
Jalen Hurts Brings His Signature Stoicism to New Sprite Ad
Jalen Hurts recently said that he has “moved on” from the Philadelphia Eagles’ Super Bowl 59 win. He’s undoubtedly locked in on the season ahead, but with NFL kickoff also […]Read More
The order and the medium of feedback
Who do you pay attention to?
Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive?
Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers?
Pick your feedback, pick your future.
Which sort of feedback changes your behavior or attitude?
- Delivered with enthusiasm or a scowl
- In private or in public
- In writing or verbally…
The goal might not be to find a way to only get positive applause, because your project may very well benefit from thoughtful feedback.
The useful path is to figure out which sort of feedback suits you in what stage of the project. “It’s not for you,” and “I don’t want to show it to you right now,” are valid approaches to our creative process.
Highdive Opens Its Doors in NYC to Grow KFC Account
Chicago-based creative agency Highdive is opening a New York office in SoHo to support its work for KFC. “This is a big moment for us,” Megan Lally, co-founder and CEO […]Read More
Great Marketing Is Felt Before It’s Seen
We are not all the same, and we do not all experience the world in the same way.Read More
Ally Runs New Game Plan in WNBA All-Star Rookie Debut
Ally’s WNBA All-Star rookie debut shows the league’s fans what it does and why it’s there.Read More
Maximum Effort and Gwyneth Paltrow Help Astronomer Address Coldplay Kiss Cam Scandal
Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal. Read More
Hi beams
(Car dashboards don’t have room to spell out the whole word).
On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them.
As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that they’ll lose more than they gain if they persist.
Living in community requires us to be a bit less short-term selfish than we might be if we’re on our own.
Settling for better
Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle.
It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the work gets done. Sometimes, it even gets done better than you could have done it (if you had had the time and focus, which you don’t).
If scale is the goal, your control over each interaction has to loosen. The job of the leader is to create the conditions for others to raise the standards.
Trusting your team isn’t settling for less. It’s settling for better.