Infographic: Summer Tourists Give U.S. the Cold Shoulder
Every kind of travel, by international and domestic visitors, is down—except one.Read More
Why Ad Fraud Rates Haven’t Budged in 15 Years
The advertising industry has the tools to end ad fraud. Do we have the will to use them?Read More
KTTV Anchor Elex Michaelson Leaving LA Station
His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.Read More
Week of July 28 Morning News Ratings: Today Moves Back to First in Demo
Today had a cushion of 67,000 Adults 25-54 demo viewers.Read More
EXCLUSIVE: Criteo Is Holding Its Ground as Retail Media Rivals Try to Steal Its Share
During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]Read More
Week of July 28 Evening News Ratings: Gains Across the Board
CBS Evening News had an even greater week as it was up double digits in the Adults 25-54 demo.Read More
McDonald’s Revives McDonaldland in Its Latest Promotional Effort
McDonald’s taps into 1970s nostalgia with a limited value meal available Aug. 12.Read More
Amid Sports Chaos, One Agency Wins With ‘Known’ Data and Outcomes
Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead with AI, analytics, and content and more marketers seek a place in the game.Read More
Tongue-in-Cheek or Tone-Deaf? What We Can Learn From American Eagle and Dunkin’s Latest Ads
If you’re planning to play it cheeky, be sure your audience is in on the joke.Read More
What The Ad Industry Really Thinks About American Eagle’s Sydney Sweeney Campaign
When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.” Instead, the ads, which promoted Euphoria actress […]Read More