BRANDWEEK: ‘The Biggest Enemy Is Boring:’ American Eagle CMO Argues for Unapologetic Marketing
Craig Brommers discusses Sydney Sweeney and the apparel brand’s ongoing strategy.Read More
BRANDWEEK: Why Brooklyn Beckham Didn’t Put His Name on Cloud23 Hot Sauce
The founder of fast-growing condiment brand Cloud23 shares why he avoided splashy marketing and how Whole Foods came calling.Read More
Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
From Amazon’s Rufus to ChatGPT.Read More
BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.Read More
EXCLUSIVE: Gannett Rebrands as USA Today Co., Simplifying Its Story for a Digital Era
The move follows Dotdash Meredith’s shift to People Inc. three months ago, underscoring a broader media trend.Read More
BRANDWEEK: From Pickle Lemonade to Don Julio Collabs, How Popeyes Stays on the Pulse of Culture
Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance.Read More
Gap Builds on Viral Momentum With a Multigenerational Holiday Choir
Gap brings back its holiday choir with a bigger, multigenerational castRead More
BRANDWEEK: Eli Lilly Is Rethinking What ‘Healthy Marketing’ Looks Like
At Brandweek 2025, executives and health influencers said building trust means meeting consumers in cultural moments—not just in healthcare silos.Read More
Building AI Agents: A Proven Process
Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations? In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control. […]
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Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up
Rethinking retailer partnerships to drive shared outcomes and smarter execution.Read More