BRANDWEEK: Liquid Death’s Sales Secret Isn’t Comedy, It’s a Ruthless Media Strategy
Liquid Death’s challenge, like many CPGs, is connecting its media investment to store sales quickly. Read More
Spotify’s ‘Tunetorials’ Is a Sonic Leap in B2B Marketing
Spotify’s ‘Tunetorials’ campaign turns marketing into music and proves even business education can groove.Read More
AB InBev’s CMO on Building Megabrands and a Marketing ‘Justice League’
From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev.Read More
Lego’s Holiday Ad Diverts a Tween from His Phone to Play
Lego’s holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.Read More
Dynamo, One Year In, Doubles Revenue Expectations With YouTube-First Strategy
The media startup from Nicholas Carlson has bet on high-quality, creator-style video with sponsorship from enterprise brands.Read More
How HBO Floated Pennywise Into Reality for a Killer Marketing Campaign
IT: Welcome to Derry didn’t clown around with a worldwide red balloon stunt.Read More
Mādin Agency’s Jamieson Maunder Is Hooked on Deep Sea Fishing
Mādin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.Read More
Let Compound Creativity Work Its Advertising Magic During the Holidays
Why Amazon is smart to re-gift ‘Joy Ride’ two years after its debut.Read More
EXCLUSIVE: Publicis Named Media AOR for Unilever’s Ice Cream Spin-Off
The Magnum Ice Cream Co. will start trading next month.Read More
How the News Networks Will Cover the 2025 Elections
Here is TVNewser’s roundup of Election Night coverage.Read More