Depop’s Biggest U.S. Campaign Aims to Make Resale Fashion a Cultural Norm
Depop’s largest ever U.S. campaign emphasizes that resale fashion is for everyone.Read More
WYMT Chief Forecaster Brandon Robinson Dies at 42
Robinson was diagnosed with brain cancer in 2016Read More
The SSP in the Shadows
Some media buyers are blocking Publicis-owned Epsilon SSP after learning they’d sent dollars and data to a competitor.Read More
DSW Revives the Rush of IRL Shoe Shopping With Brand Makeover
Designer Shoe Warehouse (DSW) has unveiled a new brand platform that celebrates the unique thrill of shopping for shoes in real life (IRL). Read More
With Celebrity Campaigns, Risk Management Matters More Than Reach
Outrage gets amplified by design; platform algorithms are built to reward that engagement.Read More
Empower Acquires Ocean Media, Forming a $1.5B Independent
Empower Media has acquired Ocean Media, forming the second-largest North American independent media agency.Read More
Toyota All In for NFL With Brock Purdy and Flag Football
Toyota launches its 2025 NFL season campaign that includes a vehicle giveaway and blacklight Super Bowl game.Read More
Inside Bluefish’s $20M Pitch Deck to Help Brands Like Adidas Show Up in AI Search
Take a look at the pitch deck Bluefish used to raise $20 million to help brands influence how they show up in AI interfacesRead More
EXCLUSIVE: Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
WPP, IPG, Havas, and others sent media dollars and data to a rival—via Epsilon’s SSPRead More