Innovate or Die: PepsiCo’s Mark Kirkham on the Duality of Marketing
Inside PepsiCo’s approach to AI capabilities and talent development.Read More
June 2025 Media Distributor Gauge: YouTube Gains More Ground
Netflix had the largest lift due to fresh content and kids at home for the summer.Read More
Jon Stewart Shares Sharp Criticism of The Late Show’s Cancellation by CBS
Jon Stewart devoted a good portion of his monologue to the news of CBS canceling The Late Show With Stephen Colbert.Read More
Brainlabs Expands U.S. Foothold With Acquisition of Exverus Media
Brainlabs has acquired Exverus Media to establish a West Coast presence, expand its full-funnel capabilities, and bring its U.S. media spend to $1 billion—cementing its position as one of the top five independent media agencies.Read More
Los Angeles Times to Go Public ‘Over Next Year,’ According to Owner
Dr. Patrick Soon-Shiong said going public would “democratize” the Los Angeles Times.Read More
Friday, July 18 Evening Cable News Ratings: Summer Slump Hits Viewership
The Five was the only Fox News show with more than 3 million total viewers and over 300,000 demo viewers.Read More
Thursday, July 17 Evening Cable News Ratings: MSNBC Is 2nd in Demo
Overall, Fox News finished first in total viewers and the demo, followed by MSNBC and then CNN .Read More
Rhode’s $1B Acquisition Signals a New Era of Creator-Led Brand Power
Conglomerates are paying attention to brands that are drastically expanding their market share via their digital presence, and creators are absolutely critical to this expansion.Read More
This Campaign Is a Love Letter to Asian Americans—and Anyone With Dual Identities
Sandra Oh narrates ad from the Asian American Foundation and Wieden+Kennedy encouraging Asian Americans to embrace their dual identitiesRead More
Roku’s Deal With the Devil? How Its Amazon Deal Rewrites the CTV Playbook
The tie-up makes Roku inventory far more compelling, but it risks upending the existing power hierarchy.Read More