As users browse Instagram Reels, they can now tell Instagram when they don’t want to see Reels created by certain users. When a user tells the application they don’t want to see Reels from a particular creator, the app will use this information to improve their experience going forward. Our guide will show you how…Read More
Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc. Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable…Read More
Instagram now allows users to tell the application that they don’t want to see Reels with particular audio tracks. When a user tells Instagram they’re not interested in an audio track (like a song), the app will use this information to improve the user’s experience going forward. Our guide will show you how to tell…Read More
Last year, sales of electric-chargeable vehicles (EVs and plug-in hybrids) in the EU saw an impressive tenfold increase, reaching 1.7 million units — or 18% of the total car market. However, the number of public chargers grew by only 2.5 times over the same period. According to the European Automobile Manufacturers’ Association (ACEA), the EU’s current pace in charging infrastructure won’t allow the Union to reach its 2030 green targets, which aim for a 55% CO2 reduction from passenger cars. Citing the latest research by consulting company McKinsey, the ACEA proposes the installation of 6.8 million public charging points across…
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U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending downward, isn’t as rosy as it might have seemed just several months ago, before Ukraine was invaded by Russia. The uncertainty of the future caused by the humanitarian crisis and volatility in Ukraine, combined with…Read More
Pinterest is making a bigger commitment to its Pinterest Creator Fund initiative, investing an additional $1.2 million in underrepresented creators and extending the program to run throughout the full year of 2022. The company said the $1.2 million will be distributed through ad credits, cash grants and equipment. The program will be broken up into…Read More
The ad industry can be cutthroat and merciless by nature, but if marketers want to make real strides when it comes to inclusion, they must leave their self-serving tactics at the door. “Even if I make an equitable workplace for Vox, it does no justice if other media places aren’t also moving their standards,” said…Read More
Today’s agencies look more like technology companies than they ever have before, but tech’s been on agency leaders’ minds for years. Nearly 15 years ago, when Willem Blom, global svp and parter at Dept, started a digital marketing agency in the Netherlands, he wanted to find out how to automate daily tasks. “We wanted to…Read More
Tony Gulisano, global chief growth officer of The One Club for Creativity and a well-known figure in the advertising industry, has died at the age of 70. Gulisano died suddenly in New York on March 25. He was a champion of creativity who spent the past 40 years developing international advertising awards programs and forging…Read More
A SpaceX Dragon rocket is due to take off this week with some unusual cargo on board: an EEG headset. The device will fly to the International Space Station (ISS) for a first-of-its-kind experiment. The mission? Analyzing the neurological activity of astronauts to understand how microgravity affects the brain. The headset was designed by brain.space, an Israeli company that’s come out of stealth mode for the project. Image: brain.space There is still little known about the effects of space travel on the brain. While astronauts are typically measured for various physiological changes, from heart rate to muscle mass, there is…
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