Ticker: How the First Night of CBS Evening News With Tony Dokoupil Performed
The broadcast finished in third place behind ABC News and NBC News.Read More
Are Tech giants killing cold outreach?
This is one of the most concerning questions for sales teams at the beginning of 2026: are tech giants killing cold outreach? The answer is that we do not know yet, but here is a perspective from someone working in sales. Apple and Google have recently introduced two features that show a clear tendency toward the decline of cold outreach. Apple’s new feature, “Ask Reason for Calling,” is a game changer. It effectively turns cold calling into another form of messaging. No more dynamism, no element of surprise, no offhandedness. Human touch is at the core of sales, but how…
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Streaming Ratings, Week of Dec. 8: Stranger Things Racks Up 3 Billion Viewing Minutes
Landman remains the only non-Netflix title with more than a billion viewing minutes.Read More
Week of Dec. 29 and Q4 2025 Morning Show Ratings
Today led the way during the just-concluded week and the fourth quarter.Read More
ADWEEK Introduces Fastest Growing Retail Media Networks, Now Open for Submissions
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Nominations For 2026 ADWEEK 50 Are Now Open
Honoring essential leaders across advertising, marketing, media, and technology.Read More
Nvidia Hires Google Cloud Marketing Leader as Its First CMO
The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in February.Read More
Marketers on the Move: Hires and Exits at Nvidia, Pinterest, Puma, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.Read More
Assume bugs
Of course it’s not going to work the first time.
You’ll need to fix errors in the code. Adjust errors in measurement. Deal with changing conditions. Perhaps there are systems effects no one could have predicted.
If we begin a project with the high school mindset of getting a good grade (and avoiding the red check), then not only won’t we be eager to find bugs, we’re less likely to invest in projects that might not lead to flawless results.
On the other hand, if we accept that bugs are a useful part of the process, we’re much more likely to end up with a useful result.
“I’m done,” is not nearly as useful as, “this milestone has been reached, let’s go find some bugs.”
The work isn’t to pretend there are no bugs. The work is to eagerly seek out the most important ones.
Ads of the Week: 8 Campaigns That Caught Our Eye, From Equinox to Dunkin’
Dunkin’, Equinox, Olipop, and more were behind this week’s standout campaigns.Read More