Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’
CEO says 73% of Publicis’ operating model is now ‘AI-powered.’Read More
The Gen Z-Millennial Brand Divide
From condoms to Costco, the two generations marketers are obsessed with have diverging opinions on which brands they trust most.Read More
AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients’ appetite for Groupe’s tech drove 5.7% organic growth in Q3.Read More
ADWEEK Introduces New Offerings During Advertising Week
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..Read More
Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%
The tennis star-turned-business mogul on her people-first approach to investing.Read More
US News Anchors Are in the Middle East to Cover Historic Ceasefire
Coverage of the ceasefire between Israel and Hamas occurred during the overnight and early morning hours for U.S.-based viewers.Read More
Corporate Pressure Killed Lululemon’s Creative Soul
Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar boardroom haze, painting his former […]Read More
How Top Brands Are Driving Growth With Unified Commerce
This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web […]Read More
Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy
This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights […]Read More
New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms
Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.Read More