NBCU’s Big Bet on Linear Sports TV Defies Streaming Trends
Sports linear channel NBCSN is set to launch this fall.Read More
Sole Purpose: Unless Collective and Under Armour’s Plastic-Free Sportswear
The future of sneakers and athletic wear is eco-conscious.Read More
PepsiCo’s First New Logo in 25 Years Marks Its Shift to a ‘Branded House’
PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […]Read More
Liquid Death’s Benoit Vatere on Creative Risk and Retail Collaboration
How to stay focused on what truly drives awareness and conversion.Read More
Why Ugg Keeps Inviting Fans Into Its Warm, Fuzzy Universe IRL
Feel House pop-up is now a ‘fundamental’ part of Ugg’s strategy.Read More
Call for Nominations: ADWEEK AI Power List 2026
ADWEEK has opened the 2026 AI Power List for entries. As an evolution from last year’s AI Trailblazers Power 100, ADWEEK’s AI Power List will honor the executives across marketing […]Read More
The Trade Desk Announces CRO Shakeup Ahead of Q3 Earnings
Jed Dederick is being succeeded by Anders Mortensen as chief revenue officer at The Trade Desk.Read More
PayPal’s ChatGPT Integration Deepens OpenAI’s Agentic Commerce Push
Users will soon be able to complete purchases within ChatGPT using their PayPal digital wallets.Read More
How Retail Media Networks Must Adapt to Compete in the Era of ChatGPT
Chatbots may undercut the value of onsite ads.Read More
E.l.f. Beauty Wants to Prove Caring Can Be a Power Move
E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really care about. “Give an e.l.f.” launches today with the help of […]Read More