In 2026, Brands Are Virtue Signaling About AI
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when they take clear, public stances on the technology. In the […]Read More
“Leave yourself an out”
This is the first rule of safe driving. Don’t hurtle your car into a jam where you have no options.
But the first rule of management and human interaction is to leave other people an out.
When you give people a chance to take action that helps them get to where they’re going, they’ll often seek to go there.
WHSmith Taps ISM to Sell In-Store Ads Programmatically Across Airport Stores
The deal follows a competitive RFP process—and a fraud scandal.Read More
Seven Bucks Hires Unilever and SheaMoisture Vet as First Chief Brand Officer
The Unilever and SheaMoisture vet will oversee brands including Papatui and Project Rock.Read More
AI Skills
For the past few years, artificial intelligence has been discussed almost exclusively in terms of models. Bigger models, faster models, smarter models. More recently, the focus shifted to agents, systems capable of planning, reasoning, and acting autonomously. Yet the real leap in usefulness does not happen at the model level, nor at the agent level. It happens one layer above, at the level of Skills. If models represent intelligence and agents represent coordination, Skills are where AI becomes operational and valuable in the real world. A Skill is not a prompt. It is not a chatbot. And not an agent.…
This story continues at The Next WebRead More
Anheuser-Busch Will Be the Top Advertiser in Super Bowl 60
The brewer will feature Budweiser, Bud Light, and Michelob Ultra across several Super Bowl 2026 commercials.Read More
For Brands and Agencies, AI Exits the Pilot Phase in 2026
AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media […]Read More
How Brands Can—and Must—Balance Consistency with Innovation
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay […]Read More
The C-Suite Moves Shaking Up TV in 2026, From VideoAmp’s CEO to Paramount Exits
The TV industry has a revolving door of executives at Paramount, Netflix, and more.Read More
What a New AI Disruption Index Can Tell You About Your Brand’s Future
This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely is it that AI might make your brand’s offers […]Read More