We Tried the Fox One and ESPN Streaming Apps. Here’s What Happened.
What did ADWEEK’s TV team think of the new ESPN and Fox One streaming services?Read More
Leaked Doc Shows How Much Walmart, Best Buy, and DoorDash Charge For Retail Media Ads on The Trade Desk
Here’s an in-depth look at how much offsite retail ads really cost.Read More
With $2 Billion of New, American-Made Trains, Amtrak Puts Some Steel Into Its Marketing, Too
Playful ads for NextGen Acela trains argue that riding the rails beats flying.Read More
Tegna Names Brent Denny GM of WTHR in Indianapolis
He’s been promoted from director of sales.Read More
Vera Bradley Turned Y2K Teen Fan Fic Into a Romcom With Devon Sawa
Vera Bradley is the latest brand tapping into Y2K nostalgia, with a romcom based on a former teenager’s fan fiction.Read More
Start With Tech, Not Price: Why Media Reviews Need an Upgrade
The smartest marketers are flipping the script. They’re asking: What can your platform show us today that we didn’t know yesterday?Read More
The Uncomfortable Truths of Marketing With Mini MBA’s Mark Ritson
Debunking the brand purpose myth and more data-powered insights.Read More
Lin-Manuel Miranda Tells Stories Behind MLB Latino Stars in Ads
MLB surrounds Francisco Lindor, Fernando Tatis Jr., and Ronald Acuna Jr. with a star-studded supporting cast.Read More
Ahead of the Holiday Season, Meta Rolls Out New Ad Tools
These new AI-powered tools will enable marketers to serve targeted ads to specific audiences at the right time.Read More