Every coat needs better pockets.
There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better.
The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued.
The Birkin bag is not a good value or particularly functional. That’s okay, that’s part of the appeal.
We might not benefit by always focusing on the pockets.
This is TVNewser’s basic cable network ranker and cable news report for the week of September 2, 2024. The post-holiday period was not kind to networks as all three cable nets saw a drop in their week-to-week numbers in total viewers and the prized demo of Adults 25-54. MSNBC and CNN saw steeper drops as…Read More
Reno NBC affiliate KRNV has lost its over-the-air signal due to a loss of power at its transmitter site on Slide Mountain because of the Davis Fire. The station said NV Energy has de-energized equipment across Washoe Valley and parts of south Reno. According to CBS, the Davis Fire has burned approximately 5,000 acres south…Read More
Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency’s global executive committee and report to Devika Bulchandani, Ogilvy’s global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She boasts a long career at…Read More
The week following the Labor Day holiday saw a mixed bag of results as ABC World News Tonight with David Muir remained the most-watched broadcast but was also the only program to see week-to-week declines in total viewers and the Adults 25-54 demo for the week of September 2. Meanwhile, NBC Nightly News with Lester…Read More
September saw the return of college football and NFL action, but the venue that recorded an upset was in the morning show ratings field as NBC News’ Today emerged as the most-watched morning show for the week of Sept. 2–not only in the advertiser-coveted demo of Adults 25-54 but in total viewers as well. Heading…Read More
The much-anticipated meet-up between the Democratic and GOP presidential candidates takes place tonight on ABC News in Philadelphia, beginning at 9 p.m. ET. In anticipation of the ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump, the news outlet gave a walkaround tour of where all the action will take…Read More
American politicians are desperate to be fluent in the language of the internet, a desire that reflects a larger trend in politics: that politicians can’t just be leaders anymore. They have to be influencers. And they’re tapping into the creator economy to engineer virality in a way that translates to the polls. Online creators are…Read More
Suzy is bringing this podcast to you! The Speed of Culture Live! is coming to New York City on Sept. 18 for a day of conversations with industry innovators and visionaries, including Kofi Amoo-Gottfried, CMO of DoorDash; Sofia Hernandez, global head of business marketing at TikTok; and Mauro Porcini, chief design officer at PepsiCo. For…Read More
Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans. The retailer, part of Gap Inc., is throwing back to its founding year of 1994…Read More
