Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym

For marketers, becoming a well-loved brand that’s interchangeable with an entire product category can be the ultimate dream. But what about after that? Yeti, a brand name that’s come to stand in for high-quality travel mugs and indestructible coolers, recently expanded beyond those categories with a new line of luggage. Adweek caught up with the…Read More