Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come

The flurry of press releases, LinkedIn announcements and new partnerships last year signaled that 2022 is surely going to be “the Year of the Self-Service First-Party Retailer DSP”–which is admittedly a mouthful but has a nice ring to it. Target Roundel led the pack early on in 2019. Then Walmart made their debut with The…Read More