Why PepsiCo Gives Its Big Brands a Narrow Focus

PepsiCo, which generated more than $70 billion in sales last year, manages a number of well-known brands, from Cheetos and Tostitos to Rockstar and Pepsi. Instead of just taking a broad approach to promoting each one, however, the food and beverage giant prefers a more narrow focus. “No doubt, we’re a big and diverse company,…Read More