In this week’s Content Marketing Institutes weekly wrap up podcast, Robert Rose discusses brand content responsibilities during the COVID19 pandemic.
In the podcast Robert gives his take on an article that suggests consumers don’t trust digital marketing, the article covers a new report on consumer trust in digital marketing from LWPP media arm GroupM based on a survey of 14,000 consumers in 23 countries.
Among the findings:
- More than half (56%) of those surveyed want more control over their data.
- 60% surveyed said they’re less inclined to use a product if the brand uses their data for any purpose.
- By a margin of 2-1, more consumers say TV ads provide a more positive impression of brands than digital formats.
- 37% of consumers surveyed feel digital ads are too intrusive.
The main theme of the wrap up centers around the mass of content that is being consumed with so many people at home, so how can brands leverage this to inform or sell? Brands already have been perceived as being on both the right and the wrong side of content creation. Find the full podcast and article [here]